Digital Advertising Specialist (Taboola/Outbrain)

Digital Advertising Specialist (Taboola/Outbrain) – Leadly

About Us

At Leadly, we are renowned for building strong, lasting relationships with our clients while delivering exceptional lead-generation services. Our passionate team thrives on collaboration, innovation, and a shared commitment to driving success. As we continue to expand, we are looking for a skilled Digital Advertising Specialist to drive performance across social and native advertising platforms.

The Mission

As our Digital Advertising Specialist, you’ll play a pivotal role in developing and executing high-impact advertising campaigns that generate high-quality leads for our clients. With a strong foundation in digital marketing and native advertising, you will be responsible for optimising ad performance, identifying key audience segments, and ensuring exceptional results across multiple platforms.

Key Responsibilities:

Develop and manage digital advertising campaigns across various industries, with a focus on the Financial Services
Take full ownership of Taboola and Outbrain campaigns—setting up, monitoring, and optimising for peak performance.
Identify target audiences, budget distribution, and strategic ad placements to maximise lead generation.
Work closely with the creative team to develop compelling ad copy and high-quality visuals tailored to each campaign.
Monitor campaign performance daily, ensuring budgets are effectively managed and adjustments are made to enhance performance.
Analyse key KPIs and performance metrics, making data-driven recommendations to improve results..
What We're Looking For:

Minimum 4 years’ experience in media buying.
Proven expertise in Taboola and Outbrain native advertising platforms.
Experience managing Google Advertising campaigns (Search, Display, Retargeting) is a plus.
Creative mindset with strong copywriting and ad development skills.
Ability to work independently and collaboratively in a fast-paced environment.
Passionate about lead generation and performance marketing, with a data-driven approach.

***PLEASE READ ON HOW TO APPLY***

How to Apply:
To apply for this role, please submit a link to your resume and a brief Loom video (max 2 minutes) introducing yourself and highlighting your skills relevant to the role. In your video, please address the following:
A short introduction of yourself and why you're interested in this role.
Your previous experience with Taboola and/or Outbrain
Key skills or qualifications that make you a strong fit for this position.

Please note: Applications without a video will not be reviewed.