Digital Advertising Specialist

About Shop Marketing Pros:
We are a marketing agency based in the United States and have a stateside team of 14 people and an international team of 22 people. Shop Marketing Pros is a very well respected and rapidly growing Digital Marketing Company in the Automotive Repair Industry with strong core values and a superb track record of serving its clients better than the competitors. Our key services include Website Design, Digital Advertising, Search Engine Optimization, and Social Media Management. We are looking for an individual who has a solid foundation of knowledge and practical work experience in content creation and editing.

Our Core Values are of incredible importance to us. We live by our “Shield” so please visit shopmarketingpros.com/core-values/ and familiarize yourself with our Core Values before continuing. Please continue with this job description and application if you feel you align with these values.

Job Description:
We are seeking a highly analytical and collaborative Digital Advertising Specialist to join our team. This role focuses on creating, managing, and optimizing digital advertising campaigns across various platforms to ensure exceptional performance and return on investment. The ideal candidate brings critical thinking to the table, digs deep into data to identify missed opportunities, and proactively implements improvements. This individual will also work closely with other marketing teams to ensure a consistent and effective approach across all digital efforts.

Required Skills:
The perfect candidate is
Proficiency in digital advertising platforms, including Google Ads, Facebook Ads, and Google LSA.
Experience with tools like Google Analytics, Google Tag Manager, and other tracking mechanisms.
In-depth understanding of campaign optimization strategies, targeting, and audience segmentation.
Self-motivated with the ability to manage multiple tasks and meet deadlines in a fast-paced environment.
Create visually appealing Facebook ad creatives using Canva or similar design tools to enhance campaign performance and audience engagement
Write compelling and conversion-focused ad copy for Facebook and Google Ad campaigns, aligning with campaign objectives

Not Required, but helpful:
Collaboration skills to work effectively across teams and ensure consistency in digital marketing efforts.
Familiarity with project management tools and meticulous note-taking for tracking and reporting purposes.
A solid understanding of market research, competitor analysis, and audience persona development.

Job Responsibilities:
Creating ad campaigns in Facebook and Google
Appealing and troubleshooting policy violations with Google
Setting up Google Ad assets
Google & Facebook Ad copywriting
Routine ad maintenance and optimizations
Performing routine recommendation and keyword maintenance in Google Ads
Setting up tracking phone numbers and tagging phone for quality calls in CallRail
Appealing rejected Facebook ads
Creating Facebook ad audiences
Checking Agency Analytics for broken widgets


More Info + Benefits + Perks:
This is a full-time, permanent, remote position.
13th Month Pay
Unlimited PTO
Paid Holiday Leaves
An extraordinary team/company culture


***INSTRUCTIONS FOR APPLYING FOR THIS POSITION***
1. Please do not email me. Interested candidates must apply/message through OnlineJobs.PH only. Include "Digital Ads SMP - [your nickname]" in your subject line.
2. After viewing our Core Values video, include in your message what you liked most about what you heard in the video.
3. Include your resume, and anything extra you care to share such as a video introducing yourself or work samples, etc.