Digital Advertising Specialist

About Us
Kelly is an expert in human behavior, blending rich background in law, business, and psychology to fast-track clients' journeys to mental wellness. We're seeking a digital advertising specialist who understands the nuances of marketing in the mental health and personal development space.

About the Role
We're looking for an experienced digital advertising specialist to develop and manage targeted Facebook and Google ad campaigns that connect our services with people seeking transformative mental wellness solutions. This role requires both technical expertise and sensitivity to mental health topics.

Key Responsibilities
Create and manage thoughtful advertising campaigns that respect the sensitive nature of mental health services
Develop targeting strategies to reach individuals seeking personal development and mental wellness support
Ensure all advertising content aligns with mental health advertising guidelines and regulations
Optimize campaigns for both engagement and conversion while maintaining appropriate messaging
Provide data-driven insights while understanding the human aspect of our services

Required Experience
+ Proven track record managing Facebook and Google ad campaigns, particularly but not required, in health, wellness, or professional services
+ Understanding of advertising regulations in the mental health space
+ Experience creating compelling ad content that maintains professionalism and sensitivity
+ Strong analytics skills with ability to optimize campaigns while respecting ethical considerations
+ Excellent communication skills and ability to translate complex services into compelling ad content

Ideal Candidate Will Have
+ Track record of creating high-converting campaigns while maintaining brand integrity
+ Knowledge of compliance requirements for health-related advertising
+ Portfolio of successful campaigns in related fields

What We Offer
+ Opportunity to make a meaningful impact in mental wellness
+ Chance to work with an established expert in human behavior
+ Flexible working arrangement
+ Competitive compensation based on experience
+ Professional growth opportunities

Interested candidates, please answer initial questions below and include link to CV. To make sure you have read through the entire post, please add the word "FAST" anywhere in your answers.

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Please describe your most successful Facebook/Google Ads campaign.

Include specific metrics such as:

Initial budget
Return on ad spend (ROAS)
Cost per lead/acquisition
Key strategies that led to success
How you overcame any challenges
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What is the total lifetime ad spend you'Upgrade to see actual info managed across Facebook and Google Ads platforms (in USD)?
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The mental wellness space requires a unique advertising approach. What specific ad formats or strategies have you found most effective for professional services?
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Please add a link to your CV.