Digital Advertising & Analytics Specialist

Dealfinders P.R. is Puerto Rico’s leading data-driven vehicle sales platform, helping car dealerships and private sellers connect with high-intent buyers. We’re not just another listings site — we use smart tools, real-time pricing insights, and localized marketing to help move inventory fast.

We’re looking for a highly skilled PPC specialist who specializes in digital marketing, analytics, and paid ad platforms — someone who lives in the numbers, optimizes with intent, and wants to be part of something that’s making a big impact on Puerto Rico’s auto market.

What You'll Be Doing


Facebook Advertising
- Create, manage, and optimize Facebook/Meta ad campaigns (traffic, lead gen, conversions)
- Set up and maintain Facebook Pixel & Events for accurate tracking
- Run A/B split tests across creatives, audiences, placements, and objectives
- Analyze ad performance and optimize toward cost-per-lead and ROAS goals
- Generate performance reports and provide actionable suggestions

Google Ads & Google Analytics
- Build and optimize campaigns across Search, Display, and YouTube (Performance Max experience is a plus)
- Use Google Analytics 4 to track conversions, user flows, and identify drop-off points
- Implement tracking with Google Tag Manager, including events and custom dimensions
- Conduct keyword research and write ad copy that converts — especially for used cars and dealership-specific terms
- Compile reports with insights to improve cost per acquisition and quality score

Performance Optimization & Strategy
- Stay current on Facebook/Google Ads platform changes and algorithm shifts
- Provide data-driven strategies to increase leads and conversions for our car dealer clients
- Monitor landing page performance and collaborate on A/B testing and CRO improvements
- Support reporting around lead sources, conversion rates, and funnel metrics

Requirements
- 3+ years experience in Facebook & Google Ads campaign management
- Strong understanding of Facebook Pixel, GTM, UTM parameters, and lead tracking
- Solid grasp of A/B testing frameworks and interpreting results
- Skilled in Google Analytics (GA4) and Tag Manager setup/troubleshooting
- Detail-oriented, highly analytical, and results-focused
- Excellent written and verbal English communication
- Bonus if you speak Spanish or have experience in Spanish-speaking markets

Work Schedule & Holidays
- All of our teaUpgrade to see actual infombers work a split shift so we can communicate on pertinent tasks or have meetings as needed with the US leadership.
- As a company, we observe all US holidays, as well as PH public holidays (New Year's Day, Lunar New Year, Maundy Thursday, Good Friday, Bataan Day, Labor Day, Philippines Independence Day, National Heroes Day, Bonifacio Day, Feast of the Immaculate Conception, Christmas Day, Rizal Day). We work hard, and value time with our families.
- After 90-day probationary period, all teaUpgrade to see actual infombers qualify for leave with proper notice based on employee handbook regulations.

How to Apply
To prove you read this entire job post and are detail-oriented, please start your message with one of the following quick tasks (choose just one):

Pick ONE and include your answer at the top of your message:

1. Search Google for “autos usados en oferta cerca de mí” – What are the top 2 websites that show up?
2. Find a used Toyota Corolla for sale in Puerto Rico – share the price and city it’s listed in.
3. Translate “Buy a used car online” into Puerto Rican Spanish.
4. Find one car dealership in Puerto Rico that sells certified pre-owned vehicles and name it.


Only applicants who complete this step will be reviewed.