Database Marketing Specialist

About Us: BusinessRiver produces and owns a range of B2B event properties across a number of industry sectors in Ireland and the UK.

We specialise in planning and executing a wide range of events, from corporate conferences to social gatherings. As we continue to grow, we are seeking a talented and detail-oriented Database Marketing Specialist to join our team and contribute to the success of our business.

Benefits of Working with Us:
- Opportunities for career growth and development.
- Friendly and collaborative work environment across Asia and Europe
- Exciting and diverse range of events to work on.

Position Overview: As a Database Marketing Specialist, you are primarily responsible for managing the technical infrastructure and operational workflows that support marketing and communication efforts, including database maintenance, email marketing, and workflow coordination. The ideal candidate combines technical expertise with marketing savvy to ensure seamless execution of campaigns and projects.

Key Responsibilities:
Database Management
- Build, clean, and maintain marketing databases to ensure data accuracy and integrity.
- Perform regular database health checks, including DNS health monitoring and IP reputation management.
- Upload and manage customer/prospect lists while ensuring compliance with data protection laws (e.g., GDPR, CCPA).


Email Marketing Oversight
- Manage the end-to-end process of creating, testing, and distributing email marketing campaigns.
- Ensure email content adheres to brand guidelines and is optimized for deliverability and engagement.
- Monitor email analytics and provide reports to optimize future campaigns.

Marketing Workflow Management
- Collaborate with teams to create and distribute marketing collateral, including emails, landing pages, and other digital assets.
- Establish workflows and timelines for the content creation process, ensuring deadlines are met.
- Coordinate with designers, copywriters, and other stakeholders to produce high-quality content.

Technical Support
- Ensure marketing systems and integrations (e.g., CRM, email platforms) function properly.
- Troubleshoot issues related to email deliverability, workflows, and campaign setup.
- Optimize the use of marketing automation tools for campaign efficiency.

Data Analysis and Reporting
- Monitor and analyze campaign performance metrics (e.g., open rates, click-through rates).
- Provide actionable insights to improve campaign effectiveness.
- Generate periodic reports for key stakeholders.

Skills and Qualifications:
Technical Skills:
- Proficiency in email marketing platforms (e.g., HubSpot, Force24, RASA or similar).
- Experience with DNS health monitoring tools, email deliverability platforms, and marketing databases.
- Familiarity with CRM systems (e.g., Salesforce, Zoho) and marketing automation tools.

Marketing Expertise:
- Strong understanding of email marketing best practices and compliance regulations.
- Experience creating and optimizing email templates, landing pages, and digital assets.

Analytical Skills:
- Ability to interpret data and provide insights to improve marketing campaigns.
- Experience using analytics tools to track and measure campaign performance.

Project Management:
- Excellent organizational skills with the ability to manage multiple projects simultaneously.
- Strong communication and collaboration skills to work with cross-functional teams.

Preferred Qualifications:
Bachelor's degree in Marketing, Communications, or related field.
2+ years of experience in email marketing, database management, or marketing operations.

How to Apply: Interested candidates are encouraged to submit their resume and a cover letter detailing their relevant experience to liz@businessriver.com. Please include "Database Marketing Specialist" in the subject line of your email. Applications will be reviewed on a rolling basis until the position is filled.

BusinessRiver is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We look forward to receiving your application and finding the right candidate to join our team and help us continue to deliver exceptional events!