Creative Strategist for DTC E-commerce Brand

We're looking for a passionate Creative Strategist to help develop impactful ad content, conduct thorough trend analysis, and refine our marketing strategies based on performance insights for our DTC beauty e-commerce brand in US Market. If you’re energized by creativity, strategic thinking, and performance-driven results, you might be the perfect fit!

Get a full understanding of what the role entails by reviewing the position details.

As a Creative Strategist, you’ll play a key role in crafting ad concepts, conducting in-depth market research, and optimizing content based on performance metrics. Working closely with our Video Editor, you’ll ensure each project embodies our brand’s voice and objectives.

Primary Responsibilities
1. Market Research
Stay informed by reviewing ads from other brands, capturing creative insights to fuel new campaigns.

2. Concept Development
Design ad concepts that align with our brand’s personality and speak directly to our audience.

3. Creative Briefs
Choose the appropriate creative brief template for each project:

Iteration: Build on a previous ad that performed well.
Imitation: Adapt and refine a concept from another brand’s ad.
Ideation: Create a unique, original concept that aligns with our brand.
4. Performance Analysis
Track ad performance and apply data-driven insights to refine strategies for improved results.

5. Training and Onboarding
We provide comprehensive training to familiarize you with our tools, processes, and creative standards.

Key Tools and Skills
Script Writing
Use our pre-set ChatGPT prompts to develop scripts that convey our brand voice and key messages. You'll learn how to apply and adapt these prompts effectively.

ElevenLabs Voice Selection
Select the right voice on ElevenLabs for each ad, modifying tone and pacing as needed to enhance delivery.

Video Clip Selection
Learn to identify video clips that best capture the ad’s message and organize them for streamlined access.

Ongoing Feedback
Receive constructive feedback to refine your approach and optimize results based on performance metrics.

Example Task
Identify a successful ad from another brand that fits our style.
Complete the Imitation template with the ad’s essential elements and any modifications for our brand.
Share the brief with the Video Editor for production.
Communication
Maintain open communication with the Video Editor, ensuring all projects align with our brand vision. Use performance data and feedback to continuously improve brief quality and outcomes.

How to Apply:

1) Email your application to teamdimatteo@gmail.com with the subject line: Creative Strategist Who Loves (your favorite city in the world)
2) Include your resume and work experience.
3) Mentioned if you ever worked for a DTC brand, if yes name it.
4) Share a portfolio of your best work, highlighting any projects in e-commerce DTC space.

P.S. Keep in mind that any application that does not meet these 4 points will be automatically discarded

TELL US WHY WE SHOULD HIRE YOU AND IMPRESS US!

We’re eager to see your innovative designs. Good luck!