Creative Strategist / Creative Director

Creative Strategist / Creative Director
Premium Handbag Brand

About Us:
We're a dynamic D2C handbag brand targeting the Gen Z and young millennial market. Our products combine style, quality, and accessibility for fashion-forward consumers.

Role Overview:
We're seeking a Creative Strategist to develop compelling ad briefs and creative strategies for our paid social media campaigns, particularly on Meta platforms. Since we are a brand catering towards women, ideally we prefer women to apply to this position as the understanding of the target audience will come much easier but we can make exceptions!

Key Responsibilities:
- Develop creative briefs for paid social media campaigns
- Understand and interpret market trends and consumer insights
- Guide creative direction for brand campaigns
- Collaborate with paid media team to optimize ad performance

Required Qualifications:
- Proven experience in creative strategy for D2C brands
- Strong portfolio demonstrating successful paid social campaigns
- Experience writing creative briefs for Meta platform advertising
- Understanding of current social media trends and youth market dynamics

What We Offer:
- Competitive base salary
- Performance-based bonuses
- Professional development opportunities - we will give you all the knowledge we have and bootstrap you into an S-Tier Creative Strategist
- Fast-paced, growth-oriented environment

Application Requirements:
Please include the word "apple" in your application and submit your portfolio featuring past advertising campaigns and creative briefs you've developed.

Applications without portfolios or the keyword will not be considered.