Creative Marketing Officer

Marketing Virtual Assistant Responsibilities
Content Creation & Social Media Management
• Generate and post visual and written content regularly as per the schedule for the following platforms:
o Recycling Technologies Group – Facebook, LinkedIn
o Piazzetta Pellet Heaters – Facebook, Instagram
o Red Hot Pellets – Facebook, Instagram
o Smokin BBQ Wood Pellets – Facebook, Instagram
o Genesis Animal Bedding Pellets – Facebook, Instagram
o MushGrow Wood Pellets – Facebook, Instagram

• Develop engaging, high-quality, and brand-aligned content, including images, graphics, videos, and captions.
• Schedule and monitor social media posts, ensuring consistent brand messaging and engagement.
• Respond to comments, messages, and interactions across all social media platforms.
• Identify trends and opportunities for viral or high-engagement content.


Email Marketing & Newsletters
• Send out a monthly newsletter covering updates from all brands.
• Create and execute one email campaign per brand per month to promote products, updates, or special offers.
• Monitor email campaign performance, analyze open/click rates, and suggest improvements.

Event & Marketing Calendar Management
• Keep track of the marketing schedule and notify the team about upcoming events.
• Assist in planning and promoting events, ensuring all necessary marketing materials are prepared.

Data Analytics & Reporting
• Generate monthly analytics reports for social media, email campaigns, and ad performance.
• Provide insights, feedback, and suggestions for improvement based on data analysis.
• Track audience engagement, trends, and content performance for optimization.

SEO & Website Optimization
• Optimize social media profiles and website content to improve SEO rankings.
• Ensure all brand websites are up-to-date, user-friendly, and aligned with digital marketing best practices.
• Conduct periodic SEO audits and recommend improvements.

Paid Advertising & Campaign Management
• Create and manage Google and Meta Ads for all brands based on campaign goals.
• Ensure ad content aligns with brand messaging and is optimized for performance.
• Analyze ad performance and adjust strategies based on data insights.
• Obtain approval before processing any paid ad campaigns.

General Marketing Support
• Stay updated on industry trends and best practices in digital marketing.
• Research competitors' marketing strategies and suggest improvements.
• Assist with additional marketing tasks as required.

This role requires strong communication skills, attention to detail, and the ability to work independently. Experience with digital marketing tools, graphic design, and content writing is preferred. If you are passionate about marketing and eager to contribute to a growing company, we’d love to hear from you!