Creative Marketing Lead

JOB RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:
-INFLUENCERS - Identify and work with influencers to help drive top of funnel awareness
-PAID ADS - help coordinate with existing media buyers to analyze trends and performance
-CREATIVE: Assist with creative strategy both paid and organic - would be great if they could create posts but also need to manage consultants
-SEO - understand SEO and the components that go into that including content marketing and link building. Can manage the process
-AFFILIATE - work with affiliate platforms to help drive additional Top of Funnel traffic to drive more sales
-Tik Tok Shop - experience with Tik Tok shop
-TRACKING / REPORTING - work with current tech stack to analyze existing marketing and sales data and report KPIs to senior management
-MANAGE: vendors and additional consultants who can help with the marketing efforts

Marketing Plan: Create marketing plan to make sure all parties are aligned

Additionally:
-Working with copywriters, marketers, media buyers, and product experts to ensure new marketing campaigns are launched and meet our quality standards.
-Retain a detailed overview of all offers and projects. Be able to step in as required and assist move projects and tasks forward to completion.
-Coordinating funnel mapping with input from key stakeholders to plan launches and brand / community-building efforts, including scoping and monitoring workflows
-Manage the customer journey, including creating the best customer experience, increasing referrals and retention, maximizing lifetime value, etc.
-Oversee our content strategy, including email marketing + newsletters, weekly podcast, and development of key assets like books or quizzes to generate leads
-Support the CEO in tracking KPIs across all marketing channels to identify areas of opportunity, weakness, etc.

THE IDEAL CANDIDATE SHOULD:
-Have a strong background and growing knowledge of Direct Response Marketing to manage launches and company growth, with a strong working knowledge of the role of powerful storytelling both visually and with words.
-Is a self-starter who thrives in a team environment, and will proactively identify productivity issues and meet challenges with a solutions-oriented mindset to create results; courage to bring productivity or performance challenges to leadership for support, as needed
-Has experience with Creative Direction and telling stories through campaigns driven by direct response marketing principles and a strong grasp of why people buy; uses these principles to guide the creative process with the team and provide excellent creative direction for winning creatives
-Ability to make sense of metrics and see where there are problems or opportunities in our numbers
-Be comfortable with onboarding and training new teaUpgrade to see actual infombers, monitoring their performance for excellence, managing weekly 1:1s with teaUpgrade to see actual infombers and managing reviews and corrective action / performance planning, as needed
-Have experience managing social media and advertising projects, to include copywriting, design and implementation across marketing channels, including Facebook, YouTube, Instagram, Linkedin, Pinterest (loading and optimizing content, community management, etc)
-Has training in media buying and Facebook / Google Ads, with an understanding of the metrics to monitor to ensure success

Excellent people skills, with an ability to work productively with many types of people and to build great rapport with direct reports; comfortable being assertive with others to meet (or exceed) deadlines
Is coachable, and can accept feedback to improve performance and leadership with a great attitude

EXPERIENCE AND SKILLS REQUIRED:
-Must have 5+ years of experience in the Direct Marketing world or high ticket sales, with a proven track record of getting results and increasing both sales and traffic
-Experience with SHOPIFY required, but also would be great to have experience with WordPress, Clickfunnels, Zapier. Plus, ideally have experience with analytics tools such as google analytics,
-Experience with Facebook Ads, Instagram Ads, Youtube Ads, Google Ads, and TikTok Ads
-Demonstrate a solid typing WPM (ideally 55 wpm+)
-Excellent English skills, and able to communicate well both verbally and in writing
-Training in customer service management is a huge plus
-Experience with remote team tools like Time Doctor, Slack, ASANA, NOTION, Trello, Google Suite, LastPass, Skype and Zoom

TECH REQUIREMENTS:
-Computer - at least i5 or equivalent with 8gb RAM
-Internet Speed - At least 50 MBPS Download speed

Bonuses for the TeaUpgrade to see actual infomber
-Internet Allowance
-Power Generator
-Paid Time-off
-13th Month Pay

Schedule: 1PM EST - 9PM EST // 2AM PHT - 10AM PHT

Application Instruction:
For interested applicants, kindly send your CV to Upgrade to see actual info with the subject line: I am excited to apply for the Director of Marketing position.

Resumes should include current employment details, years of experience, and employer name.

Afterward, please take a Upgrade to see actual infont to write a couple of paragraphs outlining why you would be an excellent candidate for this position and what makes you well-suited for the role, along with your Viber and contact number.