Creative Marketing Consultant

We are an online sports clothing store and we are seeking a dynamic and innovative Creative Marketing Consultant to assist in developing structured advertising concepts and marketing strategies. This role involves working closely with the marketing team to create creative solutions that resonate with target audiences and drive business objectives. You will provide expert advice on strategic direction and creative content, ensuring the concepts align with brand values and marketing goals.

Key Responsibilities:

Collaborate with the marketing team to develop and refine advertising concepts and campaigns.
Conduct market research to understand target audience preferences and behaviors.
Provide strategic insights to enhance the effectiveness of marketing and advertising strategies.
Develop creative ideas and approaches that are both engaging and aligned with marketing goals.
Assist in the conceptualization and execution of digital, print, and multimedia advertising.
Offer guidance and support on brand positioning and messaging.
Help identify key performance indicators (KPIs) for campaign effectiveness and brand success.
Work with internal teams and external partners (such as designers, content creators, and media buyers) to ensure campaigns meet creative and business expectations.
Stay up to date on industry trends, marketing best practices, and emerging technologies to bring innovative ideas to the table.
Qualifications:

Proven experience as a Creative Consultant, Marketing Strategist, or in a similar creative role.
Strong portfolio demonstrating previous work in advertising concept development and strategy.
Excellent communication and collaboration skills.
Ability to think outside the box and bring fresh ideas to the table.
Knowledge of current marketing trends and tools, including digital and social media platforms.
Strong understanding of brand identity and how to build a consistent and engaging narrative.