Creative Director & Strategist – Visionary Leader for Brand Growth

We are seeking a skilled and visionary Creative Director & Strategist to lead our brand’s creative direction and strategic marketing initiatives. This position is ideal for someone who is not only passionate about creative storytelling but also deeply understands how to strategically position a brand to connect authentically with audiences. As the Creative Director & Strategist, you’ll shape our visual and narrative identity, guide the creative team, and drive campaigns—especially VSLs and UGC videos—that enhance our brand’s visibility, engagement, and growth.


Responsibilities:


- Creative Vision & Direction: Define and develop the overarching creative vision for the brand across all platforms, ensuring a cohesive and compelling identity that resonates with our target audience.


- VSL & UGC Video Strategy: Oversee the creation of high-converting VSLs and authentic UGC videos, aligning content with brand objectives and audience preferences to drive engagement and conversions.


- Collaboration with Talent: Work closely with actors for VSLs and UGC creators to produce B-rolls, scenes, and videos that authentically represent our brand, enhancing the storytelling impact.


- Strategic Brand Positioning: Develop and implement strategies that position the brand uniquely within the market, establishing a strong connection with consumers and differentiating us from competitors.


- Campaign Planning & Execution: Lead the development of integrated marketing campaigns from concept through execution, aligning creative ideas with brand objectives and performance goals.


- Leadership & Team Development: Inspire and mentor a team of designers, copywriters, and marketers, fostering a collaborative and innovative environment that promotes growth and creativity.


- Content Strategy & Storytelling: Shape content strategies that tell impactful stories, engaging audiences on both an emotional and practical level, across formats such as VSLs, UGC, and other branded content.


- Market & Consumer Insights: Conduct regular analysis of market trends, consumer behavior, and competitor positioning, adapting strategies based on insights to stay relevant and forward-thinking.


- Cross-Functional Collaboration: Collaborate with departments such as Product, Sales, and Customer Support to ensure creative consistency and alignment with the brand’s overall objectives.


- Budget & Resource Management: Manage budgets for campaigns and projects, ensuring efficient allocation of resources and timely delivery of all creative assets.


Requirements:


- Proven Experience: 2+ years in a creative leadership role, ideally within a consumer-focused brand, agency, or e-commerce environment.


- Strategic Mindset: Strong understanding of brand strategy, market positioning, and the consumer journey, with the ability to translate insights into impactful creative work.


- Creative Expertise: A strong portfolio demonstrating expertise in visual and narrative storytelling, especially in VSLs and UGC videos across various platforms.


- Experience with Talent Management: Prior experience working with actors and UGC creators to produce high-quality, authentic content that resonates with audiences.


- Leadership Skills: Experience managing and mentoring creative teams, with a collaborative approach and a commitment to fostering growth and innovation.


- Analytical Ability: Ability to interpret data and market research, applying insights to refine creative strategies and make informed decisions.


- Excellent Communication: Clear, persuasive communication skills with the ability to articulate creative ideas and strategies effectively to stakeholders at all levels.


- Adaptability: Ability to thrive in a fast-paced environment and manage multiple projects while maintaining high-quality standards.

Why Join Us?

This is an exciting opportunity to take a leading role in shaping a brand’s identity and growth through compelling video storytelling, including VSLs and UGC. You’ll have the creative freedom to innovate and the support of a dedicated team—including talented actors and UGC creators—to bring your vision to life. Join us and make a lasting impact on our brand’s future while growing within an inspiring and dynamic work environment.
If you’re a creative visionary with a strategic mind and a passion for VSL and UGC storytelling, we’d love to hear from you. Share your portfolio and let us know why you’re the perfect fit to lead our brand’s creative journey