Content writer/creator

CRN SOP’s
Better Quality Logistics LLC
Content Management Agent SOP

1. Social Media Management
• Content Creation
• Draft and design posts for all social media platforms (Instagram, Facebook,).
• Use high-quality visuals and engaging captions tailored to the platform.
• Scheduling and Posting
• Schedule posts using a content calendar or social media scheduling tools.
• Ensure regular posting (e.g., 3-5 times per week).
• Community Engagement
• Respond promptly to comments, messages, and mentions.
• Address inquiries and escalate issues as needed.

2. Email Marketing
• Campaign Management
• Create and schedule weekly/monthly email campaigns.
• Include updates on promotions, vehicle availability, and discounts.
• Subscriber List Maintenance
• Keep the email list updated.
• Segment subscribers based on behavior (e.g., new vs. returning renters).
3. Content Strategy and Planning
• Content Calendar
• Plan monthly themes and campaigns aligned with business goals (e.g., seasonal discounts, special offers).
• Market Research
• Stay updated on industry trends and competitors’ strategies.
• Propose creative ideas for promotions or content.

4. Blog Content Creation
• Research and write blog posts relevant to car rentals, road trips, or tips for rideshare/delivery drivers.
• Optimize blog posts for SEO with relevant keywords.
• Schedule and publish posts on the website and share them across social channels.

5. Analytics and Reporting
• Track and analyze the performance of social media posts, email campaigns, and blog content.
• Create monthly reports summarizing:
• Engagement metrics (likes, shares, comments).
• Website traffic and conversions.
• Growth in followers and email subscribers.
• Recommend adjustments to improve content strategy.


6. Asset Organization
• Maintain a centralized library of photos, videos, and templates for easy access.
• Ensure all content aligns with brand guidelines (tone, style, visuals).

7. Collaborations and Partnerships
• Identify and collaborate with local influencers or businesses for cross-promotions.
• Manage giveaway campaigns and promotions.

8. Ad Campaign Support
• Assist in creating and monitoring paid ad campaigns (e.g., Facebook Ads, Google Ads).
• Provide content and visuals for targeted ads.

9. Handle Feedback and Reviews
• Monitor online reviews and respond professionally.
• Share feedback from renters with the team to improve services.