Content Strategist – Beard Goalz

Beard Goalz is seeking a Full-Time Content Strategist to lead the development and execution of a comprehensive content strategy designed to promote our high-quality beard care products across digital platforms, including Instagram, TikTok, Facebook, YouTube, email/SMS, blogs, and our Shopify store. The Content Strategist will be responsible for creating engaging, revenue-driving content that captures the brand’s voice, highlights product benefits, and fosters a supportive community to drive customer engagement and sales.

This position requires a highly skilled individual who is proficient in content creation, digital marketing, and platform-specific optimization, with the ability to leverage AI-driven tools to enhance efficiency. The ideal candidate will have a passion for storytelling, a data-driven mindset, and the ability to manage multiple projects while meeting tight deadlines. Collaboration with the marketing, advertising, and development teams will be essential to ensure all content aligns with Beard Goalz’s branding, campaign objectives, and revenue goals.

Responsibilities:

Develop a holistic content strategy for Beard Goalz, encompassing paid ads, organic social media, email/SMS campaigns, blog posts, and website copy to increase sessions, boost conversion rates, and enhance customer retention and lifetime value.

Create and oversee daily organic content (e.g., Instagram/Facebook posts, TikTok Reels) to build brand visibility, engage the target audience (seasoned beard enthusiasts and aspiring growers), and drive cost-effective organic traffic and sales.

Optimize paid ad creatives and landing pages with the advertising team, using data-driven insights to improve return on ad spend (target 3x-5x) and conversion rates (target 2-3%).

Design and implement email/SMS drip campaigns (e.g., welcome series, product tips, loyalty offers) to nurture leads, reduce churn, and increase customer lifetime value.

Launch community initiatives (e.g., beard care challenges, user-generated content campaigns) to foster engagement and drive organic traffic and sales.

Collaborate with the Shopify team to enhance website user experience, add trust signals (e.g., reviews, free shipping thresholds), and streamline the checkout process for higher conversions.

Work with the development team to integrate AI tools (e.g., AI-generated blog posts, social captions, chatbots) to automate content creation and customer support, reducing costs and scaling operations.

Monitor content performance (e.g., sessions, conversions, return on ad spend, engagement) and iterate based on key performance indicators, targeting revenue growth of $10,000-$20,000 in Q1 and scaling to $500,000 annually by February 2026.

Manage multiple projects simultaneously, maintaining a strong organizational workflow to meet deadlines and deliver final content on time.

Required Skills & Qualifications:

Experience: 3-5+ years in content strategy, digital marketing, or a related field, with a proven track record of driving revenue for e-commerce or direct-to-consumer brands (portfolio required).

Content Expertise: Deep understanding of organic and paid content creation across platforms (Instagram, TikTok, Facebook, YouTube, blogs), with experience in grooming, beauty, or men’s lifestyle markets.

Technical Skills: Proficiency in content management systems (e.g., Shopify, WordPress), email/SMS platforms (e.g., Klaviyo, Mailchimp), and analytics tools (e.g., Google Analytics, Meta Business Suite).

AI Proficiency (Bonus): Experience with AI content tools (e.g., Jasper, Synthesia, Pictory) or willingness to learn, enabling collaboration with the development team for automation.

Creative and Analytical Skills: Strong storytelling abilities, a data-driven mindset, and the ability to balance brand voice (empowerment, quality, community) with return-on-investment-focused outcomes.

Soft Skills: Excellent project management, collaboration, and communication skills to work effectively in a remote, distributed team environment.

Location Flexibility: Remote work acceptable, with preference for alignment with U.S. or Asia-Pacific time zones to facilitate real-time collaboration.

What We Offer:

Competitive salary based on experience.

Opportunities for performance-based bonuses.

Paid time off and flexible working arrangements.

Access to professional development resources and AI tools.

A chance to work with a growing brand and bring your strategic vision to life, shaping Beard Goalz’s identity and driving Futur3 Proof’s growth.

This role is an opportunity to help shape the voice and strategic direction of Beard Goalz as we expand our reach and impact. If you’re a talented content strategist with a passion for creativity, innovation, and revenue growth, we’d love to have you on our team.