Content & Social Media Virtual Assistant

I’m looking for a Content & Social Media Virtual Assistant to help build my online presence by managing and posting my video content across multiple platforms. This role is perfect for someone skilled in video editing, social media scheduling, engagement, and growth optimization.

You’ll be responsible for editing, formatting, posting, and engaging with my audience on YouTube, Instagram, Facebook, TikTok, and LinkedIn. The goal is to create a consistent content flow that attracts and nurtures leads into my free weekly group (Purple Socks Club) and eventually into my paid programs (private sessions & Healers Academy).

Additionally, while I currently have Facebook and Instagram accounts, I have not been actively promoting them. You will need to set up and optimize additional social media accounts (YouTube, TikTok, LinkedIn) and ensure all platforms are aligned with a cohesive branding and content strategy.

If you love creating engaging content, analyzing social media trends, and building an audience, this role is for you!

Key Responsibilities

1. Video Editing & Formatting (7-10 hours/week)
- Edit five 1-5 minute videos per week for multiple platforms.
- Add captions, simple text overlays, and transitions to enhance engagement.
- Optimize video formats for each platform (square, vertical, horizontal).
- Create short clips (15-60 seconds) from longer videos for TikTok & Reels.

2. Social Media Setup, Posting & Scheduling (3-5 hours/week)
- Recommend a scheduling tool you prefer, explain why, and suggest what would work best for me.
- Upload and schedule all content using the recommended tool.
- Write engaging captions and select relevant hashtags.
- Ensure a consistent posting schedule (5 videos per week).
- Set up and optimize new social media accounts (YouTube, TikTok, LinkedIn).

3. Engagement & Community Growth (4-6 hours/week)
- Respond to comments, messages, and mentions to nurture relationships.
- Engage with similar accounts & communities to grow organic reach.
- Monitor analytics and suggest strategy improvements.

4. Weekly Reporting & Strategy Optimization (2-3 hours/week)
- Prepare a weekly check-in report summarizing analytics & insights.
- Suggest data-driven improvements to increase engagement & reach.
- Track and adjust content strategy based on performance trends.

Weekly Check-in Expectations

Every week, you will provide a report with:
- What’s Been Done (Posts scheduled, engagement efforts).
- Key Analytics (Best-performing posts, audience growth, engagement trends).
- Actionable Recommendations (What’s working, what needs adjusting, and suggested improvements).

Skills & Qualifications

Required Skills
- Video editing experience (CapCut, Canva, Premiere Pro, or similar).
- Familiarity with Instagram, YouTube, TikTok, Facebook, and LinkedIn.
- Strong copywriting skills for captions and engagement.
- Ability to track analytics and optimize content strategy.
- Strong communication & community engagement skills.

Bonus Skills (Not Required but Preferred)
- Understanding of spirituality, healing, or coaching industries.
- Prior experience growing social media for coaches, healers, or personal brands.

What Success Looks Like in This Role
- Posting 5 high-quality videos per week across all platforms.
- Increasing engagement & organic reach through community interaction.
- Driving new leads to the Purple Socks Club from social media.
- Helping build a strong online presence & brand voice.
- Providing weekly reports & strategic recommendations for growth.

How to Apply

Important: Read This Carefully!
Your application must begin with your recommended scheduling tool and why you prefer it. If your message does not start with this, I will assume you have not read the job post and will immediately delete your application.

To apply, reply directly to this job post with:
1. Your recommended scheduling tool & why (This must be at the top of your message).
2. A short video or portfolio showcasing your past video edits or social media work.
3. A brief note about why you’re a great fit for this role.
4. Your hourly rate & availability.