Content Manager For Azura Jewelry New York

Azura Jewelry New York ( azurajewelry.com) is looking for a responsible and creative content manager to join our fast-growing team. The Content Manager will be responsible for developing, managing, and executing the content strategy across multiple channels to drive brand awareness, engagement, and sales. This role is vital to maintaining a consistent, engaging brand presence and ensuring all content aligns with the brand’s voice and values. Responsibilities include:

1. *Content Calendar Mapping*
- Plan and organize a content calendar that aligns with business goals, seasonal events, product launches, and marketing campaigns.

2. *New Product Launch Mapping*
- Develop comprehensive content plans for new product launches, including teasers, launch announcements, storytelling elements, and post-launch follow-ups.

3. *Social Media Content Creation and Management*
- Craft engaging and on-brand social media content, including photos, videos, stories, and interactive content (e.g., polls, Q&A sessions, giveaways) for platforms like Instagram, Facebook, TikTok, and Pinterest. ( Graphic design work/videos and images will be handled by graphic designer)

4. *Blog Post Development*
- Write and publish insightful and engaging blog posts related to jewelry care, fashion trends, engagement tips, and other topics relevant to the audience, ensuring SEO best practices are followed.

5. *Email Content (Excluding Email Marketing)*
- Create compelling email content for newsletters and product updates, focusing on storytelling and engagement without handling the technical aspects of email marketing automation.

6. *Website Content Management*
- Update and optimize product descriptions, collection pages, and brand storytelling on the website to maintain a cohesive and compelling online presence.

7. *SEO Optimization*
- Implement SEO strategies for all written content (blogs, social media, product pages) to enhance organic traffic, including keyword research and on-page optimization.

8. *Content Collaboration*
- Coordinate with photographers, and graphic designers to create cohesive visual and written content that aligns with brand messaging and campaigns.

10. *Analytics and Performance Tracking*
- Monitor and analyze the performance of various content types (blogs, social media posts, website pages) using analytics tools, providing insights and recommendations to improve engagement and reach.

11. *Customer Engagement Content*
- Develop and manage community-driven content on Reddit, such as user-generated content campaigns, interactive stories, and other engagement tactics to build and maintain a strong brand community.

12. *Content Strategy Development*
- Collaborate with the marketing and creative teams to develop and execute a long-term content strategy that supports business objectives and brand growth.

Company Benefit for full-time employees include:

1. Unlimited Paid Personal Leave: Enjoy the flexibility to take time off whenever you need it, allowing you to maintain a healthy work-life balance and recharge.

2. Summer Electricity Bill Subsidy: Receive 3000 PHP per month from March to June to help cover your summer electricity bills, ensuring you stay comfortable during the hottest months.

3. Free MacBook Air: After three years of dedicated service, you'll be rewarded with a MacBook Air to support your creative work and professional growth.

4. Annual Team Outing: Join us for an annual team outing at a beautiful resort. It's a fantastic opportunity to bond with team members, relax, and have fun in a picturesque setting.

5. Birthday Celebrations: We believe in making your special day even more special. Enjoy personalized gifts and celebrations on your birthday, making you feel valued and appreciated.

6. Quarterly Team Dinners: Every quarter, we gather for company-expensed dinners. These dinners are a great way to unwind, connect with colleagues, and enjoy delicious meals together.

7. Annual Bonus: Benefit from a performance-based annual bonus that goes beyond the 13-month salary, recognizing and rewarding your hard work and contributions to the company.

The ideal candidate for the Content Manager role have a blend of creative, strategic, and organizational skills, along with a personality that aligns with the brand’s values and work environment. Here’s a detailed profile of the type of person who would excel in this role:

1. *Creative and Visionary*
- Someone who is imaginative and can bring fresh, innovative ideas for content that align with the brand’s fantasy and nature-inspired aesthetic. They should have a knack for storytelling and visualizing how content pieces will resonate with the audience.

2. *Detail-Oriented*
- Pays attention to the finer details, ensuring that all content is not only high-quality but also aligns with brand guidelines, has consistent messaging, and is free of errors.

3. *Proactive and Self-Motivated*
- Takes initiative and doesn’t wait for instructions. They should be able to identify content opportunities, plan ahead, and manage the content calendar autonomously while staying motivated to produce their best work.

4. *Adaptable and Flexible*
- Comfortable with change and capable of pivoting strategies as needed based on analytics, trends, and business priorities. They should thrive in a dynamic environment where they may need to handle multiple tasks or campaigns simultaneously.

5. *Team-Oriented and Collaborative*
- Enjoys working with others, including graphic designers, photographers, and marketing teams. They should have strong interpersonal skills and be able to effectively communicate ideas and collaborate to produce cohesive and impactful content.

6. *Customer-Focused*
- Has a deep understanding of the target audience and can craft content that speaks directly to their needs, preferences, and emotions. They should genuinely care about connecting with the audience and creating an engaging brand experience.

*Skillset:*

1. *Content Strategy and Planning*
- Experience in developing long-term content strategies and mapping out detailed content calendars that align with business goals, product launches, and seasonal campaigns.

2. *Strong Writing and Editing Skills*
- Ability to create engaging and polished written content for various channels, including blogs, social media, and email. They should have a keen eye for proofreading and editing, ensuring consistency in tone and style.

3. *Visual Storytelling Ability*
- Understanding of how visuals (photos, graphics, videos) complement written content, and the ability to collaborate effectively with visual content creators to produce cohesive and compelling stories.

4. *SEO Knowledge*
- Familiarity with SEO best practices, including keyword research and on-page optimization, to drive organic traffic through blogs, product descriptions, and website pages.

5. *Social Media Expertise*
- Proficiency in managing social media accounts and creating engaging, platform-specific content that increases brand visibility and engagement. Experience with Instagram, TikTok, Pinterest, and other relevant platforms is important.

6. *Project Management Skills*
- Strong organizational skills to manage multiple projects, campaigns, and tasks simultaneously while ensuring deadlines are met. Experience with project management tools like Trello, Asana, or Monday.com is a plus.

7. *Analytical Skills*
- Ability to analyze content performance data using analytics tools and make data-driven decisions to optimize strategies and content output for better engagement and reach.

8. *Collaboration and Communication Skills*
- Strong interpersonal and communication skills to work effectively with other team members, partners, and influencers. The ability to convey ideas clearly and collaborate on projects seamlessly is key.

### *Ideal Background and Experience:*

- A background in content marketing, journalism, communications, or a related field.
- Previous experience managing content for an e-commerce brand, ideally in fashion, jewelry, or a lifestyle sector.
- Demonstrated experience in executing successful social media and blog strategies.

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Applicants, please submit the following to email angela@azurajewelry.com

1) Your resume
2)A portfolio showcasing past work relevant to this role (only include relevant examples).
3) A brief explanation of the skills you possess that align with this position.
4) Results from a personality test taken at https://www.16personalities.com/free-personality-test

Please include "CMA" in the subject line of your email.