Content Creator – Copywriting & SEO Specialist

Location: Remote

About Us
At RetreatFinder.com, we’re passionate about connecting people with transformative retreat experiences that nurture the mind, body, and soul. As a leading platform in the personal development and wellness space, we aim to inspire individuals to discover hidden gems, embark on meaningful journeys, and unlock their potential.
We’re growing and looking for a Copywriting & SEO Specialist to join our team. This is an exciting opportunity to shape how our audience discovers and engages with our platform, crafting impactful copy that drives traffic, builds relationships, and converts seekers into loyal advocates.

About the Role
As our Copywriting & SEO Specialist, you’ll play a critical role in creating high-performing content that amplifies Retreat Finder’s mission. You’ll be responsible for writing and optimizing copy across multiple formats—balancing creativity with data-driven strategy to produce engaging content that aligns with our brand and marketing goals.

Key Responsibilities

SEO-Driven Content Creation:
- Write SEO-optimized blog posts, directory listings, and landing pages to improve organic traffic and search rankings.
- Conduct keyword research to identify high-impact opportunities and align content with user intent.

Marketing & Sales Copywriting:
- Develop persuasive copy for promotional campaigns, landing pages, banner ads, and CTAs that inspire action.
- Craft compelling email campaigns, including newsletters and nurture sequences, designed to engage and convert.

Social Media & Video Content:
- Write engaging captions, hashtags, and headlines tailored to platform-specific audiences.
- Produce clear, concise video descriptions and scripts for YouTube, social media reels, and promotional videos.

Content Optimization:
- Monitor performance metrics (e.g., engagement, clicks, conversions) and refine content strategies accordingly.
- Collaborate with the Creative Director to ensure all content aligns with Retreat Finder’s brand and storytelling goals.

Storytelling:
- Use creative storytelling to highlight the unique value of Retreat Finder’s retreats, programs, and brand mission.

Key Formats You’ll Work With:
- SEO articles, program listings, and landing pages.
- Marketing and sales copy for campaigns, emails, and ads.
- Social media posts, captions, and hashtags.
- Video descriptions, scripts, and headlines.

About You

Skills & Experience:
- Proven experience in copywriting, SEO, and content marketing, ideally within the wellness, lifestyle, or travel industry.
- Strong understanding of SEO principles, including keyword research and on-page optimization.
- Exceptional writing and editing skills, with an ability to craft persuasive and engaging copy for diverse audiences.
- Experience creating content for multiple platforms, including websites, social media, email campaigns, and video.
- Familiarity with analytics tools (e.g., Google Analytics, SEMrush, or Ahrefs) to evaluate content performance.

Key Attributes:
- Passion for storytelling and connecting with audiences through compelling copy.
- Creative thinker who can balance big-picture strategy with detail-oriented execution.
- Data-driven mindset, with a focus on achieving measurable results.
- Strong organizational and time-management skills to handle multiple projects simultaneously.

Why Join Us?
- Work with a passionate, mission-driven team in the personal development and wellness space.
- Help shape the voice and messaging of a growing lifestyle brand.
- Opportunity to create meaningful content that inspires and impacts lives.
- Flexibility to work remotely and contribute to a global brand.

How to Apply

To demonstrate your qualifications for this role, please submit the following:

Portfolio of Work: Share 3-5 pieces of your best work (e.g., blog posts, marketing campaigns, social media posts, or video scripts) and tell us why you’re proud of them.

Content Campaign Example: Describe a content campaign or SEO project you’ve led, including its objectives, the strategies you implemented, and the measurable results you achieved.

Your Approach to SEO: Share a brief example of how you would optimize a blog post for search engines, including keyword selection and on-page tactics.

Creative Challenge: Craft a short headline and social media caption promoting a fictional retreat focused on mindfulness and relaxation.

Join Us and Make a Difference!
If you’re ready to combine your love of writing, marketing, and SEO with a mission to inspire personal growth and transformation, we’d love to hear from you. Apply today and help us connect seekers to the retreats that change lives.