Content & Community Virtual Assistant (Social Media, YouTube & Engagement)

We are looking for a proactive, creative, and highly organized Content & Community VA to execute our social media marketing, YouTube content management, email follow-ups, and community engagement.

This role is critical for driving awareness, engagement, and conversions while supporting our weekly content strategy across Podcast, YouTube, Instagram, and Email Marketing. If you have a strong grasp of video content repurposing, email marketing, social media engagement, and lead nurturing, we’d love to hear from you!

???? 1. Social Media & Content Repurposing
? Repurpose podcast & YouTube video content into short-form Instagram Reels, Stories & Carousels
? Write compelling captions & CTAs that drive engagement and book sales
? Design IG & YouTube community post graphics using Canva or Photoshop
? Schedule & publish content across Instagram, YouTube Community, and Facebook
? Track post engagement & comments, and report insights

???? 2. YouTube & Podcast Content Support
? Upload weekly YouTube videos, write SEO-optimized descriptions & tags
? Create timestamps & key takeaways for YouTube video descriptions
? Post & schedule YouTube Community updates promoting new content
? Manage podcast episode promotions across social media & email
? Engage with YouTube comments & IG DMs to increase audience retention

???? 3. Community Engagement & Lead Nurturing
? Monitor and engage in IG comments, DMs & YouTube comments daily
? Proactively message & follow up with engaged leads to encourage book purchases
? Post daily Q&A prompts & engagement discussions in the Wealthy Women Circle Community
? Moderate & respond to community questions & discussions
? Send welcome messages to new book buyers & community members
? Track hot leads & potential coaching clients inside CRM (GoHighLevel or Airtable)

???? 4. Email & Newsletter Marketing
? Write & schedule weekly promotional emails for:

???? Podcast Promotion Email
???? Newsletter featuring resources & YouTube video
? Manage abandoned cart follow-ups via email & Instagram DMs
? Monitor email responses & inquiries, responding with relevant offers
? Optimize subject lines & email content for higher open rates
???? 5. Influencer & Partnership Outreach
? Identify & DM micro-influencers for book promotions & collaborations
? Secure guest teaching opportunities in relevant communities
? Coordinate podcast & YouTube collaborations with other industry experts
? Track outreach efforts & influencer engagement metrics

???? 6. Live Webinar & IG Live Support
? Promote & send reminders for IG Live & webinar events
? Assist with IG Live moderation, engagement & question tracking
? Help prepare talking points & guest questions for live events
? Send post-webinar follow-ups & nurture leads from events

???? Who We're Looking For
? Highly organized & self-motivated – You execute tasks efficiently without micromanagement
? A strong writer & storyteller – You can create engaging, conversion-driven content
? A social media & YouTube pro – You understand growth, engagement, and conversions
? A people person – You enjoy engaging with leads, responding to DMs, and building community
? Detail-oriented – You track leads, manage content schedules, and stay organized

???? Required Skills & Experience
? Social Media Marketing: Instagram (Reels, Carousels, Stories), YouTube (Shorts & Community)
? Content Repurposing: Taking long-form content (Podcast/YouTube) and turning it into short-form IG & YouTube Shorts
? Community Engagement: Facebook Groups, Kajabi, Slack, or Telegram
? Email Marketing: ConvertKit, ActiveCampaign, Kajabi Email
? YouTube SEO & Optimization: Writing descriptions, adding keywords, and posting Community updates
? Graphic Design & Video Editing: Canva, CapCut, Photoshop (or similar tools)
? CRM & Lead Management: GoHighLevel, Airtable, or Google Sheets

???? Tools We Use
? Instagram (Primary Platform)
? YouTube (Video Uploads, Community, Shorts)
? Meta Business Suite (Scheduling Posts)
? Canva (Graphic Design for IG & Stories)
? GoHighLevel (Email Marketing)
? GoHighLevel (Community Management)
? GoHighLevel (Lead Tracking & CRM)

???? Success Metrics for This Role
? Daily IG & YouTube content (3-4 posts per day)
? Engagement: 100% response rate in IG DMs, YouTube comments & community posts
? Leads: Actively track and follow up with hot leads in CRM
? Email Open Rates: 35%+ on podcast & newsletter emails
? Secure 3-5 influencer collaborations weekly