Cold Email Specialist / SDR role

About the Role

As a Cold Email Specialist / SDR at 11 Agency, you’ll be the front line of our outbound engine — crafting cold email sequences, managing campaigns, and turning cold leads into warm conversations.

You’ll work closely with our Lead Researcher to bring each campaign to life — writing compelling messages, running A/B tests, managing replies, and booking qualified meetings. Your focus is on engagement, personalization, and performance. If you know how to make a stranger open an email and reply with interest, you're exactly who we’re looking for.

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What You’ll Do
- Write and manage cold email sequences targeting B2B prospects.
- Personalize messaging based on segments, personas, and industries.
- Handle sending, reply tracking, follow-ups, and overall campaign performance.
- Run A/B tests on subject lines, copy, and CTAs to improve open and reply rates.
- Use tools like Instantly, Lemlist, Mailshake, Smartlead, or similar.
- Work with the Lead Researcher to ensure the lead list matches messaging and strategy.
- Monitor campaign metrics, adjust strategies, and report on outcomes weekly.

Requirements:
- Have experience managing cold email campaigns at scale (1,000+ prospects/month).
- Know how to write emails that don’t sound like emails — casual, value-driven, and relevant.
Understand deliverability best practices (warm-up, domain rotation, inbox health, etc.).
- Are comfortable using automation tools and CRMs.
- Can handle objections and identify qualified leads through email replies.
- Are proactive, analytical, and results-driven — you don’t just send emails, you optimize them.

Bonus Points
- Experience booking meetings or passing qualified leads to closers.
- Background in B2B SaaS, agencies, or startup environments.
- Understanding of ICP development and segmentation.
- Copywriting or direct response experience.

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Why Choose 11 Agency?

At the heart of 11 Agency is our unwavering mission, championed by our dedicated team of Elevens. It's not just about what we do, but why we do it. We're staunch believers in the transformative power of email marketing. By driving marketing awareness, generating intent-based clicks, and catalyzing sales, we empower our clients to reach their full potential. Our approach is rooted in empathy; we step into our audience's shoes, always prioritizing their needs and perspectives. As marketers first, and Elevens at heart, we understand the nuances of the digital landscape.

If you're someone who believes in creating tangible change for brands, and you're passionate about delivering unparalleled email marketing services, then 11 Agency is the perfect platform for your aspirations.

What We Offer:
- Flexible Work Environment: Enjoy the freedom of remote work, Monday to Friday, from 8 AM to 4 PM Philippine Standard Time. Say goodbye to graveyard shifts!
- Prompt Compensation: Receive weekly payments via Wise, ensuring you're rewarded for your hard work in a timely manner.
- A Collaborative Team of Elevens: Be a part of a culture that upholds high standards, values feedback, sets clear objectives, and fosters an ownership mindset. Together, as Elevens, we're making a monumental impact in an industry that's reshaping the future for our clients.