Book Launch Marketing Specialist

We are seeking a Marketing and Public Relations Specialist to manage the launch and ongoing promotion of a recently released book. This role requires a dynamic and creative professional with proven experience in book marketing, public relations, and digital promotion strategies. The ideal candidate will work closely with the author and publishing team to build and execute a comprehensive marketing plan that enhances book visibility, engages the target audience, and drives book sales.

Responsibilities:

Develop and implement a strategic marketing plan for the book launch and subsequent promotional activities.
Coordinate with media outlets to secure coverage, arrange interviews, and facilitate book reviews.
Manage social media campaigns, including content creation, scheduling, and analysis to build engagement and community around the book.
Organize and manage book signing events, readings, and public appearances by the author to boost visibility and reader engagement.
Collaborate with online influencers, bloggers, and other digital entities to create buzz and promote the book.
Monitor market trends and conduct competitor analysis to adjust marketing strategies as necessary.
Prepare regular reports on campaign performance and adjust strategies to maximize results.
Manage the marketing budget effectively, ensuring the best use of resources for optimal impact.
Qualifications:


At least 3 years of experience in marketing, with a strong preference for experience in the publishing industry or book marketing.
Excellent verbal and written communication skills.
Strong organizational and project management skills, with the ability to manage multiple projects simultaneously under tight deadlines.
Experience with digital marketing techniques, including social media marketing and content marketing.
Creative thinker with the ability to generate innovative ideas and translate them into effective marketing strategies.
Ability to work independently as well as part of a team.