B2B Email Marketing Specialist (Remote)

Job Title: B2B Email Marketing Specialist
Location: Remote
Company: Confidential

About Us:
We are a leading provider of access solutions in North America, specializing in high-quality, innovative products. We’re looking for a detail-oriented and proactive Email Marketing Specialist to join our team full-time.

Role Overview:
As the B2B Email Marketing Specialist, you will manage and optimize email campaigns using Klaviyo to engage and convert our audience. This includes fine-tuning content, subject lines, and preview text to improve open rates and engagement. You’ll follow strict brand guidelines, leveraging your expertise in email optimization while collaborating with our design team (no graphic design required). The ideal candidate is organized, process-driven, and thrives in a fast-paced, virtual environment.

This is a full-time, dedicated role with set working hours. You must be readily available during your shift and committed to working solely with our company. We use Time Doctor to track work hours for our international team. We offer comprehensive in-house training to help you succeed.

Key Responsibilities:

- Develop and manage personalized email marketing campaigns through Klaviyo
- Handle multiple email accounts, ensuring seamless and strategic management
- Optimize subject lines, preview text, and content for improved open rates and engagement
- Ensure strict adherence to brand guidelines, including fonts, colors, and messaging
- Collaborate with our design team for graphics (no graphic creation required)
- Analyze performance metrics and continuously optimize campaigns for higher conversions
- Stay up to date on AI trends and adapt email strategies accordingly
- Ensure accurate integration with BigCommerce and maintain smooth data syncing
- Be readily accessible and responsive during working hours in our virtual environment
- Possibility for future involvement in social media management, though currently separate

Qualifications:

- Proven experience in email marketing, particularly with Klaviyo
- -Strong understanding of email optimization and North American best practices
- Ability to strategically manage several email accounts at once
- Familiarity with BigCommerce or similar eCommerce platforms
- Excellent attention to detail and strict adherence to brand guidelines
- Strong work ethic, commitment to set hours, and ability to work in a virtual team environment
- Exceptional references demonstrating a track record of success
- Strong analytical skills for interpreting campaign data and making data-driven decisions
- Understanding of email marketing regulations (CASL, CAN-SPAM, GDPR, etc.)
- Familiarity with AI trends and adapting strategies to leverage new tools
- Process-oriented, with the ability to follow established workflows and procedures
- Interest in potential expansion into social media management in the future

Next Steps:
- For this first round, HR will be screening resumes.
- Selected candidates will be asked to complete a test assignment.
- Candidates who excel in the assignment will proceed to interviews.
- All suitable candidates must provide three professional references with phone numbers and complete a DISC behavioral assessment.

What We’re Looking For:
In the interview, we’ll be assessing:
- Clear Communication: Ability to articulate complex ideas simply and effectively
- Results-Driven Focus: Track record of meeting KPIs and adjusting strategies to achieve goals
- Attention to Detail: Accuracy and strict adherence to brand standards
- Proactivity: Ability to identify opportunities for improvement and take initiative
- Collaboration: Ability to work effectively across departments and be responsive
- Commitment to Learning: Staying current with the latest trends in email marketing and beyond

Apply Today!
If you’re ready to create data-driven, personalized B2B email campaigns and align with our brand and values, we’d love to have you on our team!