Amazon PPC

Job Summary:

The Amazon PPC Specialist will be responsible for managing and optimizing our Amazon advertising campaigns to drive sales growth and improve the return on ad spend (ROAS). This role requires a deep understanding of Amazon's advertising platform, strong analytical skills, and a proactive approach to campaign management.

Key Responsibilities:

Develop, implement, and manage Amazon PPC campaigns across various ad types, including Sponsored Products, Sponsored Brands, and Sponsored Display.

Conduct thorough keyword research and competitor analysis to identify opportunities for campaign optimization.

Monitor and analyze campaign performance metrics, making data-driven adjustments to improve key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and ROAS.

Create and manage ad copy, ensuring it is compelling, relevant, and aligned with brand messaging.

Perform regular audits of existing campaigns to identify areas for improvement.

Provide regular performance reports and insights to stakeholders.

Qualifications:

Proven experience as an Amazon PPC Specialist or in a similar role within e-commerce.
In-depth knowledge of Amazon’s advertising platform and best practices.
Strong analytical skills with the ability to interpret data and make informed decisions.
Proficiency in using Amazon’s advertising and analytics tools.
Excellent written and verbal communication skills.
Ability to manage multiple campaigns and projects simultaneously.
Detail-oriented with strong organizational skills.
Experience with other e-commerce platforms and advertising tools is a plus.