Agency Copywriter

Role

At WARP Digital, we craft campaigns that drive measurable growth for education businesses. Known for our pioneering approach to copywriting, we’ve built a reputation as a trusted partner for education brands seeking impactful messaging and marketing strategies.

With over $3.3 million in advertising spend managed, 230,000+ qualified leads generated, and $15 million+ in upfront revenue created for our clients, our work is grounded in a deep understanding of how to turn words into results.

We’re seeking a Copywriter who’s excited to join an agency that values copy at its core. If you’re passionate about creating persuasive messages, finding the perfect hook, and using words to drive action, this role will provide the platform to hone your craft, collaborate with experienced marketers, and produce copy that truly makes an impact.

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Responsibilities

As a Copywriter at WARP Digital, your expertise in crafting persuasive, results-driven messaging will be instrumental in driving client success. Key responsibilities include:

Ad Copywriting
-Write persuasive and high-converting ad copy tailored for Meta and Google campaigns across various stages of the customer journey (awareness, consideration, decision).

Landing Page Copy
-Develop copy for landing pages and funnels, including free offers, sales pages, upsells, and high-ticket products.


Email Campaigns
-Craft impactful email sequences such as welcome flows, re-engagement series, and nurture campaigns that convert leads into customers.

Video Scripts
-Write concise, compelling scripts for video ads that capture attention and inspire action.

Offer Creation
-Collaborate with the team to research, analyze competitors, and shape irresistible offers for campaigns.

Market Research & Trend Analysis
-Stay ahead of trends in marketing, constantly innovating with hooks, angles, and copy structures to maintain WARP Digital’s competitive edge.

Multi-Account Copy Management
-Write for campaigns supporting multiple multi-million-dollar education companies, delivering quality across diverse projects and clients.

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Requirements

We’re looking for a candidate with proven expertise in copywriting and a commitment to excellence. The ideal candidate will demonstrate:

Experience & Expertise
-A minimum of 3 years in copywriting, particularly for Meta and Google advertising.
-A portfolio showcasing high-converting ads, emails, and landing pages.

Core Skills
-Structured Writing Process: Ability to create copy systematically, leveraging research, swipe files, and performance data.
-Audience Understanding: Deep empathy for audiences, with a knack for uncovering pain points and crafting messaging that connects on an emotional level.
-Attention to Detail: Produces polished copy that’s free of errors and aligned with the brand voice.

Mindset & Growth Orientation
-Open to feedback and passionate about learning, developing, and refining your craft.
-Driven to consistently deliver results and meet campaign objectives.

Collaboration & Communication
-Works well with media buyers, designers, and project managers to ensure alignment and strategic consistency across campaigns.

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Bonus Skills and Expertise

We value additional skills and experience that bring versatility to the role. While not mandatory, the following are highly regarded:

Creative Collaboration
-Ability to contribute to brainstorming sessions and offer strategic input on campaign messaging and design.

Media Buying Awareness
-Basic understanding of Meta and Google media buying processes, enabling alignment between ad strategies and copy.

SEO and Content Marketing Knowledge
-Familiarity with writing content optimized for search engines, including blogs or web pages.

Data-Driven Copywriting
-Experience analyzing campaign data and adjusting copy for improved performance.

Multi-Channel Expertise
-Writing for TikTok, YouTube, or additional channels to expand the reach of campaigns.

Marketing Technology Familiarity
-Experience with CRM systems, marketing automation platforms, or analytics tools to understand campaign tracking and insights.

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Results

Your success as a Copywriter will be measured by the impact of your work on client campaigns. Key indicators of success include:

Campaign Performance
-Crafting high-converting copy that drives measurable results, including lead generation, click-through rates, and revenue growth.

Strategic Contribution
-Developing innovative hooks, offers, and messaging strategies that enhance the overall effectiveness of campaigns.

Collaboration Excellence
-Working seamlessly with cross-functional teams to ensure copy aligns with campaign goals and contributes to client satisfaction.

Efficiency & Quality
-Managing multiple projects effectively while maintaining the highest quality standards across all deliverables.

Professional Development
-Actively incorporating feedback, staying updated on industry trends, and elevating the overall standard of WARP Digital’s copywriting efforts.

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What’s In It For You

At WARP Digital, you’re joining a team that sets the standard for impactful copywriting in the education sector. Here’s what you can expect:

1. Work with Industry Leaders
-Be part of a company that has managed over $3.3 million in advertising spend, generated 230,000+ qualified leads, and delivered $15 million+ in upfront revenue and $60 million+ in lifetime revenue.
-Collaborate with marketers and copywriters who have been crafting high-converting campaigns since 2016, earning a reputation for setting the bar in marketing for education businesses.
-Learn from experts who have driven breakthrough results for over 100+ education businesses in Singapore and the region.

2. Growth Opportunities
-Access a premium library of copywriting-focused training materials worth over five figures, covering:
-Advanced copywriting techniques for Meta and Google ads.
Offer structuring and crafting irresistible hooks.
-Comprehensive templates, swipe files, and SOPs tailored for high-performing campaigns.
-Work directly with experienced mentors to hone your ability to craft copy that converts, delivering measurable results for high-profile education companies.
-Expand your expertise while building a portfolio that demonstrates your contributions to industry-leading campaigns.

3. Performance-Driven Rewards
-Earn competitive, performance-based compensation directly tied to the results your copy achieves.
-Celebrate your wins in a company that recognises the value of impactful copy in driving campaign success.

4. Positive Work Environment
-Join a supportive and collaborative culture that values innovation, creativity, and professional growth.
-Work alongside a team that prioritises feedback, celebrates learning, and fosters a growth-oriented mindset.

5. Make an Impact
-Play a pivotal role in helping education businesses thrive by crafting copy that resonates with audiences and drives action.
-See the real-world results of your work as your campaigns empower education companies to grow and empower students across education sectors.

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Key Questions For Candidate

To help us understand your expertise and assess your fit for this role, please answer the following questions thoughtfully and honestly. We want to learn about your experiences, skills, and approach to copywriting. Feel free to share examples that best showcase your potential and passion for the craft.

1. What makes you an ideal candidate for this role?
-Tell us about your background in copywriting. Share the strategies and processes you’ve developed to create consistently high-converting copy. Highlight your most significant successes and the impact your work has had on campaigns.

2. Can you walk us through a campaign you worked on that delivered exceptional results
-Share the campaign details, including the problem you solved, the specific copy you created, and the results it achieved. Explain your approach, how you crafted the messaging, and why it worked so effectively.

3. How do you approach writing high-converting copy?
-Describe your step-by-step process, from researching the audience to testing hooks and angles. Share how you refine your messaging and what tools or resources you rely on to ensure your copy performs.

4. How do you adapt your writing for different audiences or industries?
-Tell us how you adjust your tone, messaging, and strategy to suit varied target audiences. Include examples of the audiences you’ve worked with and how you made your copy resonate with their specific needs and desires.

5. What excites you about working with WARP Digital?
-Share why you’re passionate about joining our team and how this role aligns with your career aspirations. Let us know how you see your skills contributing to our mission of driving measurable growth for education businesses.

6. What trends or innovations in copywriting have you implemented in your work?
-Tell us about how you stay updated with changes in the industry. Mention any recent trends, tools, or approaches you’ve applied to create impactful campaigns.

7. Can you share your portfolio of past work?
-We’d love to see examples of your work, including ad copy, email campaigns, landing pages, or scripts. Provide context for each piece, explaining the objectives, challenges, and results achieved.

8. How do you handle feedback and revisions in your work?
-Describe how you incorporate feedback to improve your copy while maintaining its effectiveness. Explain how you ensure alignment with client or team expectations during revisions.

9. Are you ready to fully commit to this role and grow with us?
-At WARP Digital, we believe in investing deeply in the growth of our team. This role comes with opportunities to learn, be mentored, and develop skills that can take your career to the next level. But with that investment comes the need for focus, dedication, and prioritising this role as your main commitment. Let us know if and why you are ready to give it your all and join us on this journey.

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Application Instructions

1) Send your CV or resume and portfolio via email to Upgrade to see actual info Use this exact subject line format: [Your Full Name] - Agency Copywriter Application

3) Provide a shareable Google Doc link with your answers to the Key Questions (listed above).

We encourage you to write them authentically, without using AI.