Advertising Specialist

We’re seeking a results-driven and detail-oriented Advertising Specialist to take full ownership of our paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, TikTok, and YouTube. This role will focus on optimizing campaigns for maximum ROI, managing budgets, running A/B tests, and leveraging analytics to drive growth.
You’ll work closely with the Creative Manager to align visuals and copy with ad strategies, ensuring that campaigns perform at their highest potential. If you’re someone who thrives on data, optimization, and delivering measurable results, we want to hear from you!
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Responsibilities

1. Multi-Platform Ad Management
- Plan, create, and manage ad campaigns across Google Ads (including Shopping Campaigns), Facebook, Instagram, TikTok, and YouTube.
- Continuously optimize ads for performance, including audience targeting, keywords, bidding strategies, and creative variations.
- Develop and manage budgets, ensuring campaigns remain ROI-positive.
2. A/B Testing & Analytics
- Conduct A/B tests on ad creatives, headlines, audiences, and landing pages.
- Monitor performance metrics such as CTR, CPC, ROAS, and conversions.
- Provide detailed performance reports and actionable insights to improve campaigns.
3. Post Boosting and Social Ads
- Strategically boost high-performing organic posts for increased visibility and engagement.
- Work with the Creative Manager to align boosted posts and ad creatives with branding strategies.
4. Collaboration & Training
- Collaborate with the Creative Manager to ensure ad creatives (graphics, videos, and copy) align with ad objectives.
- Train and guide the VA on light analytics tracking, boosting best practices, and platform insights.
5. Campaign Expansion
- Explore and recommend new advertising opportunities, such as Pinterest, LinkedIn Ads, or other emerging platforms.
- Stay updated on the latest trends and tools in digital advertising.
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Requirements

- 2+ years of experience managing multi-platform ad campaigns (Google Ads, Facebook Ads, TikTok Ads).
- Proven expertise in Google Shopping Campaigns and advanced ad optimization.
- Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
- Proficiency in ad platforms like Google Ads Manager, Facebook Ads Manager, and TikTok Ads.
- Experience with A/B testing, conversion tracking, and audience segmentation.
- Familiarity with analytics tools like Google Analytics or similar.
- Excellent communication skills to explain performance reports and strategies.
- Ability to work independently, prioritize tasks, and meet deadlines.
- Certifications (e.g., Google Ads Certified, Facebook Blueprint) are a strong plus.
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What We Offer

- Competitive salary based on experience.
- Opportunity to drive growth and lead impactful advertising strategies.
- Flexibility to work remotely.
- Collaboration with a fast-growing brand and a creative team.
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How to Apply

Please send the following:
1. Your resume.
2. Examples of past ad campaigns (metrics, reports, or portfolio links).
3. A brief cover letter explaining your experience with multi-platform ad management