Advertising Copywriter

Are you looking to turn your passion into making money and earn between SGD 400 to SGD 800 per month through creative design and video editing?

If you are interested, continue reading this job description below carefully.

Writing Specialist for medical, and beauty niches - service-based businesses for B2C and B2B. You will write short-form social media and long website websites or SEO articles. You must have good knowledge of writing and be proactive. Understanding how to use chatgpt/bard and a/i tools will be a bonus for you.

Submit your CV and portfolio of writing. You must share your writing experience and strengths.

Job Title: Full-Time In-house Copywriter and Long form writer
Location: Remote in PH
Salary: SGD 400 to SGD 800 per month
Type of Employment: Full-time

Background
We’re Heartbeat Agency, a Singapore-based brand consultancy and omnichannel marketing firm that specializes in the Medical and Beauty service-based industry. Our clients are based in Singapore and Australia. We are looking for a talented graphic designer who can create creative and engaging ads that drive results for our clients.

*Your Responsibilities* [In Order of Priority]

Responsibility 1 – Crafting High-Impact Written Content
Develop compelling, original content: Generate creative and engaging content ideas for various mediums, including long-form articles, blog posts, social media, email campaigns, and advertisements.
Tailor tone and messaging: Adapt your writing style to match different brand voices and audiences while maintaining a consistent message across all platforms.
Optimize for SEO: Implement SEO best practices in your writing to increase organic traffic and search visibility, including keyword research, placement, and link-building strategies.
Edit and refine: Review and polish content for clarity, grammar, and flow, ensuring high-quality final outputs that align with brand standards.
Long-form content creation: Write detailed, in-depth pieces such as whitepapers, case studies, and reports that position the brand as a thought leader in the industry.
Multimedia integration: Collaborate with design teams to integrate images, infographics, and other visual elements that enhance the storytelling and user experience.

Responsibility 2 – Collaboration and Communication
Work closely with the marketing team: Understand campaign objectives and develop written materials that align with overall marketing strategies.
Incorporate feedback effectively: Collaborate with cross-functional teams to ensure content revisions reflect the brand’s goals while addressing client feedback.
Client communication: Engage directly with clients to capture their vision, requirements, and feedback, delivering content that exceeds expectations.
Team alignment: Maintain clear communication with team members through tools like Slack, Trello, or WhatsApp, ensuring smooth workflow and timely content delivery.
File management: Upload, organize, and archive all content-related documents and media assets efficiently in shared cloud storage systems like Google Drive or Dropbox.

Responsibility 3 – Research and Skill Development
Content research: Conduct thorough research to understand target audiences, industry trends, and competitors to create relevant and engaging content.
Stay updated on trends: Continuously learn about changes in SEO, content marketing strategies, and writing styles to keep your work current and effective.
Data-driven optimization: Analyze content performance metrics such as click-through rates, engagement, and conversions, using insights to improve future content.
Content innovation: Explore and experiment with new content formats and platforms to enhance reach and impact, from interactive storytelling to video scripts.
Your Requirements
Proven experience: At least one year of professional experience in copywriting or long-form content creation.
Educational background: A formal degree or certification in communications, journalism, marketing, or a related field is highly preferred.
Portfolio of work: A robust portfolio that demonstrates versatility in writing for various platforms and audiences.
SEO knowledge: Solid understanding of SEO principles and how to implement them in content.
Attention to detail: Strong proofreading skills to ensure content is free of errors and adheres to the highest standards of accuracy and quality.
Creative thinking: Ability to craft compelling narratives and find innovative approaches to communicating messages.
Tools proficiency: Experience with content management systems (CMS) like WordPress, and familiarity with SEO tools like Google Analytics, SEMrush, or Ahrefs is a plus. Experience with AI tools like GPT-4 for content generation and optimization is also beneficial.

Why Join Us
- We focus on growth more than anything else. When team members join us, they won’t be the same person they were -when they first joined.
- We’re a remote company which means you get to pursue your passion in the comfort of your home without experiencing traffic jams or lunch hour crowds.
- Reach your full potential while enjoying what you do from the comfort of your home and grow your career with us rather than to a regular office job or going through traffic to get to work every day.


Thank you and All the best!

Dave
HR