Ad Specialist – Performance Marketing Expert

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TYPE OF WORK

Full Time

SALARY

1300

HOURS PER WEEK

40

DATE POSTED

Feb 6, 2025

JOB OVERVIEW

We are a results-driven Advertising Optimization & Social Media Advertising Agency looking for an experienced and highly skilled Ad Specialist to join our team. If you have proven expertise in managing ad campaigns, optimizing for conversions, and scaling profitable campaigns across Google, Meta, and TikTok, we want to hear from you.

Responsibilities:

Strategize, create, and optimize advertising campaigns (Search, Display, Performance Max, YouTube, Meta, and TikTok)

Manage and scale Google Ads for B2B and B2C lead generation

Manage and scale Meta (Facebook & Instagram) and TikTok Ads for B2B and B2C lead generation

Conduct in-depth keyword research, audience targeting, and competitor analysis

Develop high-performing ad creatives & copywriting for maximum engagement

Perform A/B testing on ad creatives, landing pages, and audience targeting

Track KPIs, optimize ROAS, CPA, and CTR, and continuously improve campaign performance

Set up conversion tracking, retargeting, and pixel integrations

Stay up-to-date with advertising trends, algorithm changes, and best practices

Qualifications & Skills:

3+ years of experience managing advertising campaigns across various platforms

Proven track record of scaling campaigns with high ROI & low CPA

Expertise in Google Tag Manager, Pixel setup, UTM tracking, and GA4

Strong analytical mindset with data-driven decision-making skills

Experience with automation, rules, and AI-powered campaign optimization

Ability to create high-quality ad copy & creatives

Strong understanding of A/B testing, audience segmentation, and retargeting strategies

Must be able to manage multiple ad accounts and optimize budgets effectively

Preferred But Not Required:

Experience in High-Ticket Coaching, Consulting, or Health & Wellness industries

Knowledge of Lookalike Audiences, Custom Audiences, and Advanced Bidding Strategies

Experience working with a retainer-based agency model

Why Join Us?

Competitive salary (based on experience)

Performance-based bonuses and incentives

Opportunity for career growth

Flexible work hours (results-oriented work)

Work with a high-growth digital agency focused on ROI

How to Apply:

Submit your resume and portfolio (showing successful ad campaigns & ROAS results)

Record a short 1-2 minute video introducing yourself and explaining why you’re the best fit for this role

Apply now – we’re hiring fast!

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