Paid Ads Specialist

THE GIG
We are a rapidly unfolding digital agency with our HQ in Toronto, Canada and we’re 100% remote work.

We’re looking for an experienced Digital Marketing Specialist to oversee the day-to-day marketing strategies & implementations of our Google Ads & Meta Ads campaigns. The ideal candidate is a highly strategic, customer-obsessed, performance-oriented digital marketer.

The Digital Marketing Specialist will become our expert and be expected to set the overarching strategies for paid ads & social media and monitor their expanding reach through multi-channel marketing, and measuring their performance via ROI.

Our team consists of creative industry lovers, advertising admirers and storytelling aficionados. We're creating the stuff for the internet that gets people to websites and making purchases online.

ROLE
In this role, you’ll be working directly in an account manager role with our clients and our creative team department. We want to find a self-managed, forward-thinking, disciplined & strategically-minded problem solver who loves what they do and wants to be part of an amazing culture of people that share our core-values.

Does this sound like you? Here’s what you’ll be doing at MK Way:

YOUR ROLE
Read, write & communicate in English fluently

Develop personalized marketing launch plans for 3, 6, 12 months and set the KPIs for Clients and MK Way,

Measure the marketing plan effectiveness of various local brand accounts you’ll be working on

Strategize, implement and manage SEM & SMM campaigns from end-to-end from execution to increasing ROAS

Conducting and reporting research surrounding target audience identification, competitive analysis, qualitative website profiling, search engine keyword analysis, and secondary research aggregation

Review performance of offers/creatives and support A/B testing, along with supporting landing page optimization with an eye on the ultimate sales/conversions (ROAS)

Oversee development of sales funnels, landing pages and websites with Content Team

Provide leadership to web developers, content writers, and graphic designers to ensure paid ads and social media content is optimized for business targets

Oversee responsibility for all SEM & SMM tracking tools used

Oversee inbound marketing automations, and campaigns

Continuously monitor your accounts for performance and collaborate with inter-team stakeholders to make strategic improvements to existing campaigns that increase ROI

Campaign reporting – create both the development of reports for MK Way, our clients as well as communication of results and actioning of strategic direction

Meet with clients on occasion to offer insights on areas of opportunity within marketing campaigns

Teach, coach and educate members of the MK Way team about digital marketing strategy and best practices in the industry

Provide industry thought leadership on SEM & SMM (paid & social advertising)

Participation in networking events

REQUIREMENTS
3-5 years of experience in a similar role

Google Ads Certified — Certified in Search, Display, Youtube, Shopping, and App promotion.

Google Analytics Certified - up-to-date certification with Google Analytics

Hubspot Certified - up-to-date certification from Hubspot Inbound Marketer

Meta Certified - Facebook Ads certification is a nice to have

Particular strength or substantial experience with Marketing Strategy

A strong understanding of landing pages & CRO

A strong understanding of Sales and Marketing funnels & online tools

A strong understanding of email marketing and various funnel tools
self-disciplined, self-managed all while managing competing priorities and working well under pressure in a 100% remote environment

Exceptional reporting skills and understanding of how to track and measure results

Experience working on cross-functional digital marketing campaigns

Strong team player within diverse teams and ability to collaborate among them

Self-motivated and driven to reach goals/objectives

Management experience with strengths in coaching and mentoring teaUpgrade to see actual infombers

Working knowledge of WordPress and HTML/CSS, Google Analytics and/or comfortable editing within source code.

Working knowledge of web design principles, best practices, and content management platforms.

Ability to problem-solve & identify areas of opportunity for optimization

Ability to learn new technologies with ease

Advanced Google Workspace skills - Docs, Sheets, Slides

Strong attention to detail and a high level of quality


Soft Skills
You’re responsible, accountable, deeply passionate about your own personal interests and hobbies, and… you’re kind, compassionate, and empathetic because you love the magic of digital marketing and working with people. Most importantly you want to be a part of a team of incredible people working together!

Want in?
Apply with relevant work samples demonstrating why you're the right candidate for the Digital Marketing Specialist position.

MK Way is committed to maintaining a diverse remote work environment and is proud to be an equal opportunity employer. All qualified applicants, regardless of race, color, religion, gender, gender identity, pregnancy, marital or civil partnership status, orientation, religious belief, part-time or fixed-term employment, or genetics, disability, age, or veteran status will receive consideration for employment. Should you have any accessibility requirements or concerns regarding the hiring process or employment with us, please notify us so we can provide suitable accommodation.