Ads Marketing (Facebook, Instagram, TikTok)

Ads Marketing is responsible for developing, managing, and executing all marketing efforts across Facebook, TikTok, and Instagram. The role is accountable for driving product adoption, understanding the competitive landscape, and optimizing marketing spending.
Responsibilities:
1. Lead the day-to-day campaign planning and execution
2. Manage ad creative development across multiple platforms by working closely with Product Management to craft a cohesive strategy
3. Create ad copy that resonates with target audiences while remaining consistent with brand messaging
4. Lead cross-functional teams to execute campaigns across multiple channels, such as media buying, SEO/SEM, web analytics, and social media engagement
5. Develop campaign metrics to measure the success of campaigns
6. Work closely with the sales team to drive revenue from advertising
7. Manage creative budgets across multiple platforms
8. Manage cross-platform analytics