Ideal candidate:
-Excellent english
-Excellent communication
-Available for client facing meetings
-Act as client point of contact
-Manage team of freelancers
-Spreadsheet/google workspace wizard
-Process creator
-Quick thinker
-Over achiever
-Able to learn extremely fast
Necessary Experience:
Ecommerce Platforms:
Advanced Shopify, and Wordpress/Woocommerce skills. Need to be able navigate flawlessly around the platform with updates and edits not limited to bulk editor, general settings, theme customizations, report building, fulfillment & shipping settings, discounts, sales channels, and supporting integrations. Candidates should be able to perform basic to advanced tasks without instructions and come up with creative work arounds due to their strong experience.
Tests of skills can be:
-Demonstrate how to update a URL handle
-Set navigation links to footer menu
-Create multiple shipping zone rules in Shopify
-Add alt text and compress images in bulk
-Create a report of orders purchased in a specific time frame with an exact SKU
-Demonstrate of to stack discounts
These are made up tasks but would give me an understanding of if someone can seamlessly navigate the Upgrade to see actual infoO:
Be able to perform data driven keyword research, have a strong understanding of content writing, technical on page seo, and backlinking. Have a case study of a related work. Must be able to navigate SEO tools like Ahrefs, screaming frog, semrush, etc.
Tests of skills can be:
-Optimize and edit an existing article by performing keyword research and using an NLP platform, source images, and publish on a wordpress site with a useful meta description and title tag.
-Create a data driven report that can be used as a deliverable containing a brief explanation of KW metrics, target audience, and ways to track performance.
-Run site audit for a website, perform the fixes, and track work
-Get briefed on a long term content project and explain process managing workflows
-Create a Google Data Studio
-Connect a website to Google Search Console, and set up Google Analytics
Web Design:
Ability to build, update, and maintain websites on Web-flow, WordPress, Shopify, Strikingly, and Wix. HTML, CLS, and page speed knowledge.
Tests of skills can be:
-Create landing page
-Explain experience with different themes
-Hard coding demonstration
-Enhancing UX best practices on test website
Email Marketing:
Have ability to navigate leading platforms. Be able to create templates, advanced flows, campaigns, and lists.
Tests of skills can be:
-Create a sequence of flows
-Demonstrate split data test for a campaign
-Create a system for managing process (copy, design,discount, communication)
-Build a versatile template
Project Management:
Have proven experience as being a client point of contact. Candidates should be proficient with Hubspot, Gorgias, Freshdesk, and Zendesk as well as Google communication and tracking tools. Must be able to be able to create and manage project roadmaps and assign work to freelancers (writers, developers, marketers, and designers)
Tests of skills can be:
- Create three universal client facing message templates
- Get briefed on a project and create a deliverable roadmap
- Create a system for organizing workflows between contractors
Other questions:
-Can the hours be flexible?
-Can staff work US hours?
This would have to be of course a very versatile pro. Someone who can research before asking questions, take direction and apply it into action, be very organized, detailed, intelligent, and learn extremely fast.
If a candidate is more talented in other areas, I would be more than willing to train in certain places.
