Full Time
Negotiable Based On Experience
TBD
Jan 28, 2025
Odegi is a leader in the eCommerce space and we help distributors & manufacturers in North America sell more.
We are currently looking for a full-time team member to develop and drive our clients’ demand generation through SEM. The ideal candidate should have proven experience in Google Ads, Bing, Google Analytics, and Google Tag Manager (SEO skill is a plus).
The Digital Marketing Specialist- SEM reports to the Digital Marketing Manager.
Skill Level: Mid-Level, 4-6 years of experience
Responsibilities:
* Creating and planning a variety of campaigns in Google Ads Platform
* Analyze trends and make data-driven decisions
* Producing detailed and reports of campaigns through Google Analytics
* Optimizing the website, copy, and landing pages
* Perform ongoing keyword research for discovery and expansion
* Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
* Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
Requirements:
* Proven track record increasing online sales & leads
* Proven SEM experience managing PPC campaigns across Google and Bing.
* SEO skill not required, but a big plus
* Solid understanding of performance marketing, conversion, and online customer acquisition
* In-depth experience with website analytics tools (Google Analytics)
* In-depth knowledge of tracking tools (Lucky Orange & Google Tag Manager)
* Experience with A/B and multivariate experiments
*Working knowledge of HTML, CSS, and JavaScript development and constraints preferred, but not required
* Up-to-date with the latest trends and best practices in SEM
This is a work-from-home set-up so you would need to have:
* A stable internet, ideally a fiber connection of at least 10mbps
* A computer/laptop that at least Intel i5 processor
* A quiet place to work at home