Media Buyer (Advertising)

We are a nationwide advertising company that specializes in lifestyle activities and daily needs deals across the United States. As we prepare for our new launch, we are looking for a skilled and motivated Media Buyer to manage and optimize our online advertising campaigns. The right candidate will help us run targeted ads, monitor ad spend, and drive performance while helping us grow our brand nationwide.

Key Responsibilities:

Campaign Management: Plan, execute, and manage digital ad campaigns across platforms like Facebook, Google, Instagram, and more.

Budget Monitoring: Keep a close eye on ad spend, ensuring campaigns stay within budget while optimizing for cost-effectiveness and ROI.

Optimization: Continuously analyze campaign performance and make data-driven decisions to optimize ads and improve results.

Reporting: Provide regular performance reports and insights, focusing on key metrics like engagement, conversion rates, and return on ad spend (ROAS).

Creative Collaboration: Work with the creative team to develop compelling ad creatives, copy, and strategies to ensure campaigns align with brand goals.

Account Growth: Help scale campaigns as we expand, ensuring continuous improvement and growth.

Audience Targeting: Set up and refine audience segments for different campaigns to maximize engagement and conversions.

A/B Testing: Conduct A/B testing for ads and landing pages to improve performance over time.

Qualifications:

Proven experience as a Media Buyer or in a similar digital advertising role (experience with lifestyle or consumer deals is a plus).

Strong knowledge of digital advertising platforms (Facebook Ads Manager, Google Ads, Instagram Ads, etc.).

Expertise in ad optimization, budget management, and audience targeting.

Proficient in Google Analytics, ad tracking tools, and performance reporting.

Data-driven mindset with the ability to interpret and act on campaign data.

Excellent communication skills and ability to work cross-functionally with creative and marketing teams.

Ability to adapt quickly to new advertising platforms and strategies as the company grows.

Familiarity with e-commerce advertising and lifestyle deals would be advantageous.

Ideal Candidate:

Highly analytical and detail-oriented, with a keen eye for performance metrics and optimization.

Results-driven with a strong understanding of ROI and maximizing ad spend.

Creative, with a knack for tailoring messaging and visuals that resonate with target audiences.

Able to work independently and manage multiple campaigns simultaneously.

Comfortable in a fast-paced environment with a growth mindset.

Strong understanding of consumer behavior and lifestyle trends.

What We Offer:

A remote-only position with flexible working hours.

Room for growth and career development as we expand our campaigns nationwide.

A collaborative team environment with opportunities to contribute ideas and drive innovation.

Competitive compensation, based on experience, with potential for performance-based bonuses.

Exciting challenges and the chance to be part of a new product launch in a rapidly growing business.

How to Apply:
Please send your resume, portfolio (if applicable), and a cover letter explaining why you’d be a great fit for this role. In your cover letter, we’d love to hear about any specific campaigns you've worked on that were particularly successful, and your approach to optimizing ad spend and achieving ROI.