Influencer Marketing Specialist

Job Title: Influencer Sourcing & Business Development Specialist
Job Type: Freelance / Remote

Job Description:
We are looking for a highly organized and analytical Influencer Sourcing & Business Development Specialist to help build and maintain a high-quality influencer database across multiple niches, including Crypto, AI, and Web3. This role is central to our goal of growing our outreach capabilities and collaborating with other agencies in these spaces.

???? Experience or genuine interest in AI, Crypto, or Web3 is highly preferred, as we’re actively expanding into these future-focused industries. Your understanding of these spaces will help us identify the right creators and strategically position our agency when partnering with brands or agencies in the space.

You’ll be responsible for identifying influencers across Instagram, X (Twitter), and YouTube based on past brand partnerships, preparing outreach lists, streamlining sourcing systems, and contributing to our business development efforts—including initiating collaborations with other agencies.

Key Responsibilities:
Influencer Sourcing & Analysis:
Research and source influencers across Instagram, X, and YouTube using historic brand partnerships as a foundation.

Leverage tools like suggested accounts, follower/comment analysis, and platform recommendations to find similar or better-performing influencers.

Ensure influencers match the brand’s target audience (location, age, gender) and reflect the content style of previously partnered creators.

Analyze metrics such as engagement rate, follower quality, and content relevancy to shortlist suitable candidates.

Influencer Database Creation & Management:
Continuously build and maintain a detailed influencer database segmented by niche, platform, engagement metrics, and audience demographics.

Tag influencers based on relevant niches (e.g., AI, fitness, fashion, crypto) to allow fast filtering for future campaigns.

Keep data structured and clean in Google Sheets for team-wide access and campaign planning.

Data Preparation & Outreach Setup:
Enter influencer data into organized Google Sheets with necessary variables for cold outreach.

Format lists for direct upload into Instantly and ensure smooth data flow into campaign pipelines.

Upload and manage lead sheets in Instantly for various brand campaigns.

Process Optimization & Workflow Automation:
Review and optimize internal workflows to make influencer discovery and outreach faster and more scalable.

Create clear, repeatable process flows for sourcing, vetting, and managing influencer leads.

Suggest and test tools, templates, or automations to improve research speed without sacrificing quality.

Business Development & Strategic Partnerships:
Research and reach out to brands and influencer agencies, especially in AI, Crypto, and Web3, to explore collaboration opportunities.

Identify and build relationships with agencies that align with our influencer roster or service offerings.

Help develop strategies for pitching our influencer database to brands/agencies and forming long-term partnerships.

Assist in lead generation and new client outreach to grow our network and market presence.

Required Skills & Experience:
Experience in influencer marketing, lead sourcing, or digital strategy.

Strong research skills and platform knowledge across Instagram, YouTube, and X (Twitter).

Comfortable using and organizing large datasets in Google Sheets.

Familiar with outreach tools like Instantly (or similar) and email campaign setup.

Able to build or refine internal systems, SOPs, and scalable workflows.

Proactive mindset with the ability to self-manage and deliver consistent results.

Preferred Qualifications:
Experience working in or with brands/agencies in Crypto, AI, or Web3.

Understanding of niche-specific content trends, platforms, and audience behaviors.

Business development experience, especially B2B or agency collaborations.

Comfortable with influencer scraping, outreach tooling, or workflow automation.

What We Offer:
Fully remote role with flexibility and ownership over your workflow.

Opportunity to grow within an agency expanding into emerging, high-growth industries.

Creative input and autonomy to shape how our influencer systems and partnerships evolve.

Competitive pay, with potential for bonuses tied to results and outreach success.