Creative Strategst

Person, who is responsible for finding and crafting new creatives for the product based on the competitors.

We use chatGTP + out product image for speed testing.

E.g. running weight loss product:
DAY1 testing concept of: stop cravings
DAY2: stop cortisol/menopause belly
DAY3: Us Vs Them (highlight product as cheaper alternative to ozempic)
DAY4:Testimonials

or

DAY1: brand1 best performing test
DAY2 brand2 best performing test


In the end, see which concepts are working -> horizontally or vertically -> Style of the ad (layout) or messaging (text)

Then identify, what ads to double down on.

Send me proof of this, not screenshots of ads manager before/after and definitely not in PH market.

Thank you.