Creative Marketing Researcher & Ghostwriter

Subject Line When Applying: “I actually read the instructions”

OWN Real Estate is looking for a crafty, strategic, and compelling wordsmith to join our team. If you're part storyteller, part researcher, and part content magician — this might be your dream role.

???? Who We’re Looking For:
We need someone who:

Can ghostwrite in someone else’s voice so well it feels like telepathy.

Is obsessed with understanding audience psychology, trends, and what makes content click.

Lives on YouTube, Instagram Reels, and email inboxes.

Understands how powerful content builds brands and generates leads.

You’ll be the invisible engine behind the voice of real estate leaders, crafting:

???? YouTube video scripts

???? Instagram/TikTok short-form scripts

???? Weekly newsletters

???? Blog articles from video transcriptions

???? Social media captions & paid ad copy

This isn’t just about writing — it’s about building authority, visibility, and trust for our agents and OWN Real Estate.

???? Responsibilities:
Write engaging scripts for YouTube and Instagram Reels (20–25 seconds to 6–8 min).

Draft clear, on-brand newsletters and blogs for our database.

Echo the distinct voice of each real estate agent or brand we represent.

Research local trends, neighborhoods, and real estate data to fuel timely content.

Collaborate with our creative, video, and strategy teams to deliver polished final products.

???? Requirements:
A background in copywriting, journalism, ghostwriting, or content strategy.

A sharp eye for tone, storytelling, and audience engagement.

Excellent grammar, spelling, and attention to detail.

Ability to research, fact-check, and write original, on-brand content.

Comfort working remotely with fast turnaround times and multiple stakeholders.

Familiarity or interest in real estate is a big plus.

Must be able to match viewer retention and content metrics:

???? Video scripts: 30–50%+ retention

???? Email newsletters: 30–35%+ open/read rate

???? Results We Expect:
Maintain a 2–3 week content buffer for clients.

High client satisfaction with minimal revisions.

Trackable growth in engagement, reach, and conversions.

Quality content that builds both personal and brand equity.

???? Compensation & Growth:
Starting rate: $5–10 USD/hr, with regular raises tied to performance.

Full-time promotion track once you're managing a full slate of content accounts.

Internal promotions to brand strategy, creative direction, or client growth teams available for top performers.

This is a launchpad position for storytellers who want to scale.

???? Who We Are:
OWN Real Estate is the #1 real estate team in San Mateo County and South San Francisco. Our mission? Families helping families build wealth through real estate. We create marketing that empowers communities, educates buyers and sellers, and tells meaningful stories — especially through our new brand: Bay Area OWN — a local lifestyle content hub covering community updates, events, restaurant drops, and real estate trends.

We’re on a mission to build a category-defining real estate brand powered by storytelling and social media.

? To Apply:

Email the following to Upgrade to see actual info

PDF Resume named like this: [Lastname.Firstname.Ghostwriter.pdf]

Samples of your writing or portfolio — social, blog, email, ad, or script (all welcome).

A short note on why you're a great fit.

Your DISC assessment: Take it here

If available, links to any content you've created or written for other brands or creators.

Formatting matters. We’re looking for someone who makes life easier for our team and our clients — clarity and polish are a must.

Got questions? Include them in your email — we’ll reply to top applicants.

Let’s create content that captivates, converts, and connects.