Google and Meta Pay Per Click (PPC) Specialist

We’re looking for a highly skilled and analytical High Intent Google and Meta Pay Per Click (PPC) Specialist to manage and optimize our high-intent Google Ads and Meta (Facebook/Instagram) ad campaigns. This is a critical role aimed at maximizing return on ad spend (ROAS), driving qualified leads, and supporting overall revenue growth.

IMPORTANT: This position requires availability during U.S. EST business hours (9 AM to 6 PM). No Exceptions

Responsibilities:
• Develop, manage, and optimize high-intent Google Ads and Meta ad campaigns with a focus on lead generation and conversion.
• Conduct thorough keyword research and audience targeting strategies to reach users with high purchase intent.
• Continuously monitor ad performance and implement A/B tests to improve CTR, CPC, CPA, and overall ROI.
• Collaborate with design and content teams to create compelling ad copy, creatives, and landing pages aligned with campaign goals.
• Set up conversion tracking, pixel implementation, and UTM parameters to ensure accurate attribution and performance reporting.
• Provide weekly and monthly performance reports with insights and recommendations for campaign improvements.
• Stay up-to-date with platform changes, trends, and best practices in PPC advertising.

Required Qualifications:
• Proven hands-on PPC experience managing Google and Meta ad platforms.
• Proven track record of success in managing high-intent lead generation campaigns.
• Strong knowledge of audience segmentation, retargeting, lookalike audiences, and funnel strategy.
• Experience with conversion tracking tools (Google Tag Manager, Meta Pixel, GA4, etc.).
• Proficiency in Google Ads Editor, Meta Ads Manager, and related reporting tools.
• Exceptional analytical skills and attention to detail.
• Google Ads and/or Meta Blueprint certification is highly desired.

If you’re passionate about your work and want to be part of a forward-thinking law firm, we’d love to hear from you!