Marketing Data Analyst

Job Title: Data Analyst
Location:Remote
Position Type: Part-time (10 hours per week) with potential for full-time advancement

About Us:
I am a partner in a successful e-commerce marketing agency that has generated over $30M in revenue working with hundreds of e-commerce companies. I am seeking a talented Marketing Data Analyst to join my expanding team.

Position Overview:
I'm looking for a Marketing Data Analyst who can review campaign data froUpgrade to see actual infota and Google Ads platforms to determine optimal budget allocation across different audience segments. You'll analyze ROAS and conversion rates to identify which audiences deliver the best performance for both new and existing customers. Strong Google Sheets skills are essential, and experience with Looker Studio for trend analysis is required.

Key Responsibilities:
- Analyze ROAS, Customer Acquisition Costs, and conversion rates across different audience segments
- Recommend optimal budget allocations between audiences based on performance data
- Identify testing opportunities to improve campaign performance
- Use Google Sheets and Looker Studio to track performance trends and compare results
- Create weekly executive summaries with brief insights and recommendations
- Evaluate which demographic segments, age groups, and placements yield the best conversion rates
- Provide concise summaries with actionable budget adjustment recommendations

Required Qualifications:
- Advanced Google Sheets experience for data analysis (formulas, pivot tables, conditional formatting)
- Experience with Looker Studio for data visualization and trend analysis
- Experience analyzing Meta Ads and Google Ads performance data, specifically ROAS and conversion rates
- Background in e-commerce and DTC marketing
- Ability to make data-driven budget allocation recommendations
- Experience identifying testing opportunities based on performance patterns
- Ability to translate performance data into actionable budget adjustments

Benefits:
- Flexible remote work schedule
- Consistent bi-weekly compensation
- Performance-based bonuses

Application Process:
1. Email Subject Line Format: "Data Analyst - [YOUR FULL NAME]"

2. Please include in your application:
- Examples of past marketing executive summaries that includes insights and recommendations
- Examples of visual reports showing performance trends
- Your favorite musical artist and song by them

Selection Process:
Candidates will participate in one 30-minute interview to discuss their experience analyzing campaign performance data, approach to identifying optimization opportunities, and ability to make data-driven budget recommendations.

I look forward to reviewing your application and potentially welcoming you to my team.