Digital marketing

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Job Description:
We are looking for a creative and analytical Digital Marketing Specialist to develop and execute effective marketing campaigns. You will be responsible for managing our digital presence, engaging with our target audience, and driving brand awareness.

Responsibilities:
• Develop, implement, and manage digital marketing campaigns across various platforms (Facebook, Instagram, LinkedIn, Google Ads, etc.).
• Create engaging and relevant content, including social media posts, blogs, and email newsletters.
• Manage website updates using platforms like WordPress or Wix.
• Optimize content for search engines (SEO) and conduct keyword research.
• Track and report on campaign performance using tools like Google Analytics and Meta Business Suite.
• Collaborate with the team to create marketing materials and ensure brand consistency.
• Stay up-to-date with the latest digital marketing trends and tools.

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Qualifications:
• Proven experience as a Digital Marketing Specialist or similar role.
• Strong understanding of social media platforms, paid advertising, and SEO strategies.
• Experience with content creation, including graphics and videos using tools like Canva or Adobe Creative Suite.
• Familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact).
• Analytical mindset with the ability to interpret data and generate insights.
• Excellent communication skills and attention to detail.

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Preferred Skills:
• Knowledge of the healthcare or home care industry is a plus.
• Experience with influencer or community marketing.
• Basic video editing skills.

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Benefits:
• Competitive salary (negotiable based on experience).
• Flexible working hours.
• Opportunity to grow with a compassionate and supportive team.