WordpreWebmaster, YouTube & Social Media Manager for USA Medical Practice (Healthcare Marketing Experience Required)

Job Description:
We are a successful podiatry practice in the USA looking for a talented and experienced Virtual Assistant to serve as our Webmaster, YouTube Manager, and Social Media Manager. You’ll manage our WordPress websites (this is the primary goal), integrate with our established YouTube channel, and grow our presence on other social media platforms. This role is pivotal in boosting our online visibility, engaging patients, and attracting new clients through strategic digital marketing. We need someone with proven healthcare marketing experience (or an amazing laid out plan)—ideally in podiatry/chiropractic/dental/medical or a related field—who can hit the ground running with minimal supervision. If you’re creative, data-driven, and passionate about growing a medical practice online, join us!

Responsibilities:
Primary: Webmaster: Maintain and update our WordPress websites (e.g., content updates, SEO optimization, plugin management, basic troubleshooting).

Secondary (this is mostly already managed) YouTube Manager: Manage our existing YouTube channel—optimize video titles, descriptions, tags, and thumbnails; schedule uploads; analyze performance metrics (views, watch time, subscribers); suggest content ideas (e.g., foot care tips, patient testimonials).

Social Media Manager: Develop and execute strategies to grow our Instagram, Facebook, and TikTok accounts—create posts, reels, and stories; engage with followers; run targeted campaigns to attract local patients.

Healthcare Marketing: Leverage your healthcare background to craft content that resonates with patients (e.g., foot health education, treatment benefits).

Analytics: Track and report performance across all platforms using tools like Google Analytics, YouTube Studio, and social media insights; adjust strategies based on data.

Collaboration: Work with our US team to align digital efforts with practice goals, providing weekly updates via email or Slack.

Requirements:
Mandatory Experience:
1+ years in healthcare marketing (e.g., for doctors, clinics, or wellness brands—podiatry experience is a major plus).

Proven skills managing WordPress websites (e.g., updating pages, optimizing for SEO).

Willing to work with a YouTube channel (e.g., increasing subscribers, engagement) & social media accounts, and potential google ads in the future.


Technical Skills:
Proficiency with WordPress (themes, plugins).

Familiarity with Y SEO and analytics (e.g., keyword research, Studio tools).

Knowledge of social media tools (e.g., Canva, Hootsuite, or similar for content creation/scheduling).

Healthcare Knowledge: Understanding of patient-focused marketing and basic medical terminology (e.g., “orthotics,” “heel pain”).

Setup: Reliable high-speed internet (15 Mbps minimum) and a modern computer (Windows/Mac, no tablets).

Communication: Fluent written and spoken English for clear interaction with our US team and patients online.

Availability: Ability to overlap 3–4 hours daily with US time zones (EST/PST) for real-time collaboration.

Bonus: Video editing skills (e.g., Adobe Premiere, CapCut), ad campaign experience (e.g., Meta Ads), or prior work with podiatrists/dentists.

Additional Details:
US Focus: You’ll support a US podiatry practice, adhering to HIPAA and targeting American patients.

Payment: Paid weekly (your choice, confirmed at hiring).

Training: We’ll provide guidance on our brand voice and systems, but you must bring existing skills to start quickly.

How to Apply:
We’re looking for serious candidates with the right experience—follow these steps precisely, or your application will be disregarded:
Submit your resume in PDF format.

Provide a cover letter (300–400 words) detailing:
Your healthcare marketing experience (e.g., “I improved and managed this healthcare wordpress website”).

Your WordPress, YouTube, and social media management background (specific platforms, results).

A brief plan (1–2 paragraphs) to grow our Wordpress website, Youtube channel and social media presence.

Include links or screenshots of prior work:
A WordPress site you’ve managed.

A social media account you’ve grown (e.g., before/after stats).

Answer these questions:
How many years have you worked in healthcare marketing?

What’s your experience with YouTube channel growth (e.g., subscriber increase)?

Can you work 3–4 hours overlapping EST/PST? If yes, list your available hours.


Email everything to Upgrade to see actual info with the subject: “Webmaster & Social Media Application – [Your Full Name]”.

Next Steps:
We’ll review submissions within 1–3 days and invite top candidates for a Zoom interview. Be prepared to discuss your plan and walk through an example