Email Marketing Expert

Job Overview:

We are seeking an experienced Email Marketing Expert with at least 3 years of hands-on experience in designing, executing, and optimizing email marketing campaigns. The ideal candidate will have expertise in email automation, segmentation, A/B testing, and performance analysis to drive engagement, conversions, and customer retention.

Key Responsibilities:
- Develop and execute high-performing email marketing campaigns to drive customer engagement and sales.
- Design and optimize email templates for responsiveness and deliverability.
- Set up and manage email automation workflows, drip campaigns, and trigger-based sequences.
- Segment email lists based on user behavior, demographics, and engagement.
- Conduct A/B testing on subject lines, email content, CTAs, and layouts to improve performance.
- Monitor and analyze email campaign metrics (open rates, CTR, conversions, bounces, and unsubscribes) to optimize strategy.
- Ensure compliance with email marketing best practices, GDPR, CAN-SPAM, and other regulations.
- Integrate email marketing tools with CRM systems, landing pages, and third-party applications.
- Work closely with copywriters, designers, and marketing teams to create compelling content.
- Stay updated with email marketing trends, tools, and algorithm updates to enhance campaign effectiveness.

Required Skills & Qualifications:

- 3+ years of proven experience in email marketing strategy and execution.
- Expertise in email marketing platforms like Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Brevo (Sendinblue), or similar tools.
- Strong knowledge of email automation, personalization, segmentation, and lifecycle marketing.
- Experience with HTML & CSS for email design is a plus.
- Ability to write compelling email copy and optimize CTAs for higher engagement.
- Proficiency in using Google Analytics, UTM tracking, and email performance metrics to measure success.
- Understanding of email deliverability, spam filters, and sender reputation management.
- Experience integrating email platforms with e-commerce (Shopify, WooCommerce, Magento) or CRM tools.
- Strong A/B testing and data analysis skills to improve campaign performance.
- Ability to manage multiple projects, meet deadlines, and work in a fast-paced environment.

Preferred Qualifications:

- Experience in B2B and B2C email marketing.
- Knowledge of behavioral email marketing and customer retention strategies.
- Understanding of marketing automation beyond email (SMS, WhatsApp, push notifications).
- Experience with dynamic email content and AI-driven personalization.

Why Join Us?

- Opportunity to lead and innovate in email marketing strategies.
- Flexible work environment (Remote/Hybrid options available).
- Work with a creative and results-driven marketing team.
- Access to cutting-edge tools and technology to enhance your skills.

If you are an Email Marketing Expert passionate about creating high-impact email campaigns, we’d love to hear from you!