SEO & Google Ads Specialist

Type of employment: Full-time (Remote)
Budget: $8 - $12/hour
Shift Schedule: 8 AM - 5 PM MST

About the Employer:

Our client specializes in strategic and executive coaching, as well as leadership development training, serving small to mid-size companies across North America. Based in Georgetown, Texas, they have a proven track record of helping businesses succeed and grow by mentoring CEOs and executive teams in areas such as people management, strategy, execution, cash cow, and team building.

They offer a range of services, including business strategy coaching, workshops, webinars, leadership groups, employee assessments, and process improvement solutions, empowering clients to think strategically and achieve their objectives effectively.

Company core values:

• Value for All
• Do What You Say
• Be Authentically You
• Actively Learn
• Be Bold

Objective of this role:

To optimize SEO and Google Ads tactics, driving webinar sign-ups and qualified leads while maximizing ROI. This role will focus on improving website performance, enhancing conversion rates, and utilizing data-driven insights to align marketing efforts with business growth objectives.

Responsibilities:

1. SEO & Website Optimization (Lead Generation Focus)

• Optimize the website and landing pages to drive webinar sign-ups and lead conversions.
• Conduct keyword research, implement on-page and off-page SEO.
• Optimize website speed, structure, and mobile responsiveness to enhance user experience and maximize conversion rates.
• Use SEO tools like SEMrush, Google Search Console to track performance.
• Create and optimize blog content for search rankings and lead generation.

2. Google Ads & PPC Management (Webinar Attendance Focus)

• Create, manage, and optimize Google Ads campaigns to drive webinar sign-ups and qualified leads.
• Test different ad creatives, landing pages, and audience targeting to improve conversion rates.
• Implement retargeting to capture interested users who did not sign up initially.
• Optimize ad spend for maximum ROI and track campaign performance.
• Perform A/B testing on ad copy, CTAs, and funnels.
• Awareness of LinkedIn Ads is a plus but not required.

3. Performance Tracking & Analytics

• Implement, configure, and troubleshoot Google Analytics via Google Tag Manager and Facebook Pixel.
• Ensure tracking pixels and event conversions are firing correctly on all campaign pages.
• Extract reports on traffic, ad performance, and lead conversions.
• Identify user behavior patterns to optimize landing pages, email sequences, and digital funnels.

Qualifications & Skills:

• Proven hands-on experience in both SEO and Google Ads (PPC campaign execution is required).
• Expertise in SEO tools (e.g., SEMrush, Google Search Console).
• Knowledge of Google Analytics and Google Tag Manager.
• Ability to analyze and interpret marketing data to improve performance.
• Experience in conversion tracking, bid strategy, and audience targeting.
• Basic website maintenance skills (no advanced development required).
• Problem-solving skills and ability to work independently.

Why Join Us?

• Work remotely with a flexible and collaborative team.
• Opportunity to grow your SEO & PPC expertise while making a real difference in the lives of others.

TO APPLY:

1. Kindly go to this link: Upgrade to see actual info
2. Please note that only shortlisted candidates will be contacted.
3. Anyone who does not follow the instructions above and the ones indicated on the form will not be considered.