Digital Marketing Generalist (Web, Content & Ads)

Responsibilities
Web Design & Development
Build responsive landing pages or simple websites using tools like Webflow, WordPress, or Shopify.

Customize templates, integrate forms, and optimize for conversion (CRO).

Ensure fast load times and mobile responsiveness.

Content Marketing
Write SEO-optimized blog posts, product descriptions, and website copy.

Repurpose content into social media posts or email newsletters.

Use tools like Surfer SEO, Grammarly, or ChatGPT to improve quality.

Paid Advertising (Meta & Google)
Set up and manage Facebook/Instagram or Google Ads campaigns.

Perform basic A/B testing and track ad performance.

Analyze metrics and adjust campaigns to improve ROI.