Marketing Strategist for B2B SaaS

We are a leading B2B SaaS company dedicated to empowering businesses with cutting-edge software solutions to streamline operations and drive growth. We are on a mission to revolutionize the industry and are looking for passionate, innovative individuals to join our dynamic team.

Role Summary
We are seeking a highly motivated and entrepreneurial-minded marketing professional to join our team as an Entrepreneurial Marketing Strategist. In this role, you will develop and execute innovative marketing strategies to grow our brand, with a strong focus on YouTube and social media. You’ll collaborate with a talented team of video editors, content writers, and graphic designers, reporting directly to our senior marketing executive with over 30 years of experience. If you’re a creative thinker with a passion for digital marketing and a proven ability to drive results, we want to hear from you!

Key Responsibilities
- Develop and implement marketing strategies to grow our YouTube channel (targeting 500+ views per video) and enhance our social media presence, tailored to a B2B audience.
- Create engaging content across platforms, including blogs, emails, and social media, that resonates with businesses and drives engagement.
- Analyze performance metrics using tools like Google Analytics, TubeBuddy, and VidIQ to optimize campaigns and ensure continuous improvement.
- Collaborate with cross-functional teams—video editors, content writers, and graphic designers—to produce high-quality marketing materials.
- Leverage automation tools (e.g., Power Automate, Upgrade to see actual info) to streamline marketing processes and boost efficiency.
- Utilize AI tools like ChatGPT and Claude.AI to generate creative ideas and enhance content creation.
- Stay ahead of trends by keeping up with the latest marketing technologies, strategies, and best practices to maintain a competitive edge.
- Partner with leadership by working closely with the senior marketing executive to align marketing initiatives with company goals.

Required Skills and Qualifications
- Proven digital marketing experience, with a track record of growing YouTube channels and social media accounts (please provide examples).
- Strong analytical skills, with the ability to interpret data and make data-driven decisions.
- Excellent content creation abilities, including writing, basic design, and an understanding of B2B audience needs.
- Familiarity with marketing tools, such as automation platforms, CRMs, and email marketing systems.
- Entrepreneurial mindset, with the ability to think creatively, adapt quickly, and take initiative in a fast-paced environment.
- Effective communication and teamwork skills, with experience collaborating across diverse teams.
- Education: Bachelor’s degree in marketing, business, communications, or a related field.

Preferred Qualifications
- B2B SaaS experience, with knowledge of marketing to business clients.
- Tool proficiency, including WordPress, Upgrade to see actual info, TubeBuddy, VidIQ, ChatGPT, Claude.AI, Office 365, Microsoft Teams, Power Automate, Outlook, Google Analytics, Google Search Console, and Simply Be Found Social Media Suite.
- Psychology knowledge, with an understanding of human behavior and its application to marketing.
- Team experience, particularly in managing or contributing to cross-functional projects.

Tools and Technologies
You’ll work with a robust suite of tools to excel in this role:
- Content Management: WordPress
- CRM & Email Marketing: Upgrade to see actual info, Outlook
- YouTube Optimization: TubeBuddy, VidIQ
- AI & Automation: ChatGPT, Claude.AI, Power Automate
- Productivity & Collaboration: Office 365, Microsoft Teams
- Analytics: Google Analytics, Google Search Console
- Social Media Management: Simply Be Found Social Media Suite

Team Structure
You’ll join a collaborative team of video editors, content writers, and graphic designers, reporting directly to our senior marketing executive. With over 30 years of expertise, they’ll provide mentorship and strategic guidance to help you succeed and grow.
Application Instructions

To apply, please submit:
- Your resume
- A cover letter detailing your relevant experience and why you’re a great fit
- Examples of your work (e.g., links to YouTube channels, social media accounts, or campaigns you’ve managed)

Answers to the following screening questions (required for consideration):
1. Describe a time you grew a YouTube channel or social media account. What strategies did you use, and what were the results?
2. How would you approach getting a B2B SaaS-focused YouTube video to 500+ views?
3. Tell us about a marketing campaign where you used data or analytics to pivot and improve performance.
4. What’s an example of an automation you’ve set up to save time or improve efficiency?

Note: Applications without complete answers to these questions will not be considered.