Email Marketing Specialist (Full-Time, Remote - Philippines)

Job Description: Email Marketing Specialist (Full-Time, Remote - Philippines)
About Us:
We’re an Australian-based firm focused on helping digital agencies, e-commerce brands, and startups scale sustainably. We're growing our internal marketing team and are looking for a results-driven Email Marketing Specialist based in the Philippines to lead both cold email outreach and warm email automation strategies.

Your Mission:
You’ll manage and execute both cold outreach campaigns and warm nurture email flows that generate qualified leads and drive conversions. You’ll own the full lifecycle: from list segmentation and personalization to automation, testing, and performance tracking.

Key Responsibilities:
-Plan, build, and manage cold email campaigns using tools like Instantly, Lemlist, or Mailshake
-Create and manage email automation workflows in HubSpot (nurtures, sequences, newsletters)
-Write and optimize high-converting subject lines, body copy, and CTAs
-Perform A/B testing on subject lines, copy, and send times
-Segment lists and personalize messaging based on lead data
-Monitor performance and improve open rates, click-through rates, and reply rates
-Collaborate with the sales team to align outreach strategies with pipeline goals
-Maintain clean email databases and ensure deliverability (avoid spam filters)
-Create simple reports on campaign performance and optimization opportunities.

You’ll Succeed If You Have:
-3+ years of hands-on email marketing experience (cold + warm)
-Proficiency in Instantly, HubSpot, and/or similar email tools (e.g., Lemlist, ActiveCampaign)
-Strong copywriting skills (must be comfortable writing cold email and nurture content)
-Understanding of email best practices: segmentation, deliverability, personalization
-Experience with B2B service-based or agency-style businesses is a bonus
-Excellent written English and attention to detail
-Self-starter who can own their area and deliver consistent results

Tools You'll Use:
Instantly (or similar cold email tools)
HubSpot (for warm automations & CRM sync)