Marketing and Administrative Assistant

ABOUT THE INSPYRE GROUP:
The Inspyre Group is a full-service marketing and public relations firm dedicated to helping businesses grow through strategic marketing, branding, and digital advertising. We are seeking a Marketing and Administrative Assistant to play a key role in our operations, focusing on data mining and management, list scraping, social media engagement, lead generation, and administrative support. This position requires a highly organized, proactive professional who understands marketing fundamentals, is comfortable working with CRM and sales funnel systems and can support the execution of various outreach initiatives and other teaUpgrade to see actual infombers. Any experience in scheduling social media posts via Meta Business Suite or Sprout Social, Google ads, Meta ads, Google Analytics, etc., is also a big plus.

KEY RESPONSIBILITIES:
1. Marketing & Social Media Support:
- Research and compile lists of businesses from various sources, organizing key details such as company name, contact information, and social media profiles.
- Follow and engage with prospective clients across Instagram, Facebook, LinkedIn, and other digital platforms to increase brand visibility and awareness.
- Monitor and interact with social media content, ensuring thoughtful, strategic engagement with potential clients and partners.
- Respond to social media messages, and route messages to appropriate teaUpgrade to see actual infombers, when applicable.

2. Sales Funnel & Lead Generation Support:
- Assist in the implementation and management of a sales funnel system, ensuring seamless lead tracking and movement through various stages of the pipeline.
- Utilize Upgrade to see actual info to manage and organize leads, track outreach efforts, and support follow-up initiatives.
- Support outreach campaigns, including direct messages (DMs), email sequences, and lead nurturing workflows.
- Analyze engagement and response metrics, making recommendations for optimizing outreach efforts.

3. Administrative & Operational Support:
- Maintain and update Upgrade to see actual info CRM and lead tracking spreadsheets.
- Assist in executing and refining automated email campaigns.
- Support data entry, organization, and documentation for marketing and sales efforts.
- Monitor Google Ads, Meta Ads, and email marketing performance reports, providing summaries and actionable insights, when needed.
- Coordinate scheduling, follow-ups, and client communications as needed.

QUALIFICATIONS AND SKILLS
- Must be available to work 9am - 5pm M W F (knowing position could grow into more)
- Proficient in English
- Must be proficient in English to answer and respond to questions from our team and clients
- Highly Organized & detail-oriented
- Experience working with Upgrade to see actual info for CRM and sales funnel management.
- Background in social media engagement, digital marketing, or lead generation.
- Knowledge of Google Ads, Meta Ads, and email marketing platforms.
- Experience implementing and managing sales funnels and automated outreach campaigns.
- Prior experience in marketing operations, business development, or administrative support.
- Comfortable with Upgrade to see actual info, Google Sheets, etc.
- Willing to take initiative, identify areas for improvement, and implement effective solutions.
- You understand the fundamentals of digital marketing, lead generation, and customer engagement.
- Strong written and verbal skills for professional outreach and engagement.

HOW TO APPLY:
If you are interested in applying, please e-mail Upgrade to see actual info with the following information:

1) Introductory video
2) Resume and any other applicable information
3) Screenshot of your internet speed
4) Examples of any data sets or Upgrade to see actual info boards you've worked on
5) Explain why you are interested in this role
6) Acknowledge that you are available to work 9am until 5pm EST on Monday, Wednesday, and Friday