Strategic Marketing Leader – Multi-Channel Growth (B2B SaaS)

Are you a strategic marketing leader ready to drive impact in a fast-paced B2B SaaS environment? Token of Trust is on a mission to create a safer, more trustworthy online world, and we need a Strategic Marketing Leader to help us make smart investments and generate meaningful leads across the right channels.

HELLO!

Hey, I’m Austin, and I’m the Head of Growth at Token of Trust. We’re a small, fast-moving SaaS company where collaboration, experimentation, and ownership are key. I don’t expect you to have all the answers, but I’m looking for someone resourceful, curious, and unafraid to figure things out. If you thrive on solving challenges, shaping marketing direction, and making data-informed decisions, you’ll fit right in.

If that resonates, check out my LinkedIn: www.Upgrade to see actual info/in/austinobrion/ and make sure to apply through the standard channels outlined in this post.

KEY RESPONSIBILITIES

- Develop and prioritize strategic marketing plans that align with business objectives and growth targets.
- Evaluate and shape multi-channel marketing strategies (SEO, content, email, webinars, events) based on data and customer behavior.
- Guide and collaborate on content creation (blogs, case studies, sales enablement) ensuring alignment with ICP and buyer journey.
- Translate data into strategic insights to help us dUpgrade to see actual info what to scale, stop, or test.
- Maintain brand and message consistency while adapting to market signals.
- Collaborate across Product, Growth, and Customer Success to ensure marketing efforts amplify key initiatives.

IN THIS ROLE YOU CAN EXPECT TO:

- Shape marketing strategy rather than just executing it.
- Think like a portfolio manager—allocating effort and investment based on ROI, performance, and business objectives.
- Translate insights into action—turning multi-channel data into clear strategic direction.
- Analyze what’s working across channels, and reallocate focus based on performance and goals.
- Run tests and experiments with a clear strategic purpose.
- Partner with other departments to improve how we position, message, and deliver content that drives results.
- Own and report on marketing performance, helping refine our growth roadmap.

WHAT WE’RE LOOKING FOR

- 3+ years of B2B marketing experience, preferably in SaaS.
- Proven ability to build and adapt multi-channel strategies with limited resources.
- Strong communication and analytical skills—you’re just as comfortable making the case for a strategic shift as you are building a campaign.
- A collaborative, humble approach with strong business acumen.
- Someone who enjoys big-picture thinking but can step in to help get things done.
- Ability to translate performance data into recommendations and marketing direction.
- Experience shaping messaging and positioning using frameworks like Jobs-to-be-Done or Ideal Customer Profiles (ICP).

THIS ROLE IS NOT FOR YOU IF:

- You only specialize in one channel like paid search or social media and prefer to stay in that lane.
- You want to follow someone else's roadmap instead of helping shape it.
- You prefer reporting metrics over translating them into strategy.

BONUS POINTS

- Experience with PLG or CLG models.
- Familiarity with messaging frameworks like Jobs-to-be-Done.
- Understanding of marketing attribution, segmentation, and buyer journey mapping.
- Design familiarity (Canva, Figma).

WHY YOU SHOULD APPLY

- Flexible schedule: We’re starting with 15–25 hours per week and envision growing toward 40 hours over time if the role is a good fit. Please let us know if that type of transition is an option for you.
- Competitive compensation: Total earnings (OTE) range from $8–$16 per hour depending on experience and skills. Up to 20% of your compensation is tied to performance-based incentives.
- Meaningful impact: Your work will directly shape how customers discover and understand our product.
- Strategic influence: You’ll play a core role in dUpgrade to see actual info what we prioritize and how our growth efforts take shape.

HOW TO APPLY

We’re looking for more than a resume—tell us how you think and what you’ve built. Send us your background and we’ll be in touch if there’s a fit.

Let’s build something incredible together.