Freelance Google Ads Expert – Hourly Basis, As Needed

We are looking for a detail-oriented and communicative Google Ads Expert to support our team on a flexible, per-hour basis with no minimum commitment. This role is ideal for a freelancer or consultant with strong experience in Google Ads optimisation, keyword research, performance tracking, and strategic improvements. You’ll assist with refining campaigns, troubleshooting issues, and ensuring ads deliver the best possible results.

Key Responsibilities:
? Campaign Optimisation – Adjust bids, refine targeting, improve ad copy, and enhance performance based on data insights.
? Ongoing Google Ads Support – Troubleshoot campaign issues, provide recommendations, and offer expert insights as needed.
? Performance Tracking & Analysis – Monitor campaign data, track KPIs, and suggest actionable improvements to maximise ROI.
? Ad Copy & Audience Testing – Assist with A/B testing to improve engagement and conversions.
? Keyword Research & Analysis – Identify high-performing keywords, analyse search trends, and adjust strategy accordingly.
? Competitive Research – Monitor industry trends and competitor activity to improve campaign effectiveness.
? Clear Communication & Knowledge Sharing – Explain optimisation strategies, communicate changes, and assist in improving our understanding of Google Ads best practices.

Requirements:
? Proven experience managing and optimising Google Ads campaigns.
? Strong understanding of PPC strategy, audience targeting, and conversion tracking.
? Experience with keyword research, bid strategy, and ad performance analysis.
? Ability to work independently and provide proactive recommendations.
? Proficiency in Google Analytics, GA4, and performance tracking tools.
? Familiarity with remarketing, shopping ads, and display campaigns is a plus.
? Strong communication skills – must be able to clearly explain campaign changes, keyword strategy, and performance insights.

Additional Details:
???? Hourly pay, no fixed weekly commitment—work as needed.
???? Fully flexible remote role, ideal for a freelancer looking for ad-hoc projects.
???? Looking for a proactive problem-solver who thrives on improving campaign performance and can help guide our team’s understanding of best practices.

If you’re an experienced Google Ads specialist who loves optimising campaigns, driving results, and sharing knowledge, we’d love to hear from you!