Virtual Assistant for Etsy Shop & Real Estate Lead Management

OVERVIEW:

We’re seeking a creative and detail-oriented Virtual Assistant to help with both the growth of our Etsy shop specializing in digital products and managing real estate lead follow-ups. This dual role will involve optimizing our Etsy listings, creating new products, and managing leads within our CRM for a real estate business, ensuring consistent follow-ups and client engagement.

KEY RESPONSIBILITIES:

Etsy Shop Management:

-Create and optimize Etsy listings for digital products, ensuring they are discoverable.
-Research keywords and implement SEO strategies to improve product visibility.
-Design and format appealing product descriptions and visuals to attract customers.
-Monitor shop analytics, suggest and implement improvements for growth.
-Assist in creating new digital product ideas.
-Handle customer inquiries, feedback, and reviews professionally.
-Research market trends and competitors to identify growth opportunities.

Real Estate Lead Management:

-Review past communication history before reaching out to each lead.
-Send personalized follow-up texts and emails based on previous conversations.
-Set future follow-up reminders and nurture sequences inside Follow Up Boss.
-Keep detailed notes in the CRM after each touchpoint.
-Flag hot leads for immediate attention and follow-up.
-Reach out to past clients for check-ins, home anniversaries, and referral opportunities.
-Ensure contact tags, stages, and pipeline status are accurate and up-to-date.

Lead Types You’ll Manage:

-Buyer and seller leads from sources like YouTube, Instagram, website, relocation guides.
-Past clients for relationship nurturing and referrals.
-Vendor & agent referrals.
-Long-term nurture leads who are not yet ready to buy/sell.

Tools You’ll Use:

Follow Up Boss (required – must have experience or ability to learn quickly)
Realscout
Loom
Mailchimp

QUALIFICATIONS:

-Previous experience managing or assisting with an Etsy shop focused on digital products.
-Familiarity with SEO, keyword research, and Etsy’s platform tools.
-Previous experience in real estate lead management or working with real estate CRMs (especially Follow Up Boss).
-Strong written communication skills — you’ll be texting and emailing on behalf of the business.
-Ability to review conversations, understand context, and personalize responses effectively.
-Creative mindset with an eye for appealing design (for Etsy work).
-Strong organizational skills and attention to detail.
-Reliable internet connection with the ability to work during Eastern Time business hours.
-Ability to manage 10-15 hours per week, with availability for 3 hours per day during Eastern Time (9 AM - 5 PM).

Schedule & Compensation:

20-25 hours per week to start, with potential for growth.
Available during Eastern Time (9 AM - 5 PM) for 4-5 hours per day to complete follow-ups.
Pay: $2 per hour

To apply, please send:

-A brief introduction explaining your experience with Etsy shop management and real estate lead management.
-An example of a follow-up message you would send to a lead you haven’t heard from in a month.
-Examples of Etsy shops you’ve worked on or managed and digital designs you have created.