Web Analytics Specialist (Google Analytics 4/GTM Expert)

About Us:

Merged Media LTD is an established Canadian digital marketing agency committed to delivering outstanding results for our clients through innovative marketing strategies and advanced analytics. We're seeking a talented Web Analytics Specialist from the Philippines to join our growing remote team.

Job Description:

As our Web Analytics Specialist, you'll play a critical role in helping our clients accurately track, analyze, and optimize their marketing performance. Your expertise in GA4, Google Tag Manager, Zapier integrations, and Conversion Rate Optimization (CRO) will empower our team to make data-driven decisions and achieve exceptional results.

Key Responsibilities:

Implement and manage Google Analytics 4 (GA4) and Google Tag Manager for multiple client websites.

Set up accurate tracking and conversion events.

Integrate Google Analytics tracking seamlessly with Google Ads, Facebook Ads, and Zapier.

Regularly audit and troubleshoot tracking issues to ensure data accuracy.

Analyze website traffic and conversion data, providing actionable insights and recommendations.

Conduct Conversion Rate Optimization (CRO) tests and experiments.

Required Qualifications:

3+ years proven experience with GA4 and Google Tag Manager (GTM).

Demonstrated ability in implementing accurate tracking setups.

Proficiency with Zapier for automations and integrations.

Strong analytical skills, with a detail-oriented approach to data accuracy.

Ability to clearly communicate insights and recommendations.

Preferred Qualifications (a plus):

Experience with Conversion Rate Optimization (CRO) tools and methodologies.

Previous experience within digital marketing or agency environment.

Familiarity with digital advertising platforms (Google Ads, Facebook Ads).

Benefits and Perks:

Competitive salary (?40,000–?70,000/month based on experience)

13th-month pay

Long-term, stable remote work opportunity

Flexible working hours

Paid training and certification opportunities

Supportive, collaborative international team environment