SEO Specialist

About BeyondTheVines
At BeyondTheVines, we create timeless, high-quality fashion pieces that resonate with style-conscious individuals who appreciate craftsmanship and innovation. As our brand continues to grow, we are looking for a driven SEO Specialist to help improve our online visibility, drive organic traffic, and optimize our website to enhance customer experience and brand performance.

Position: SEO Specialist

Job Description:

Develop, implement, and manage effective SEO strategies to increase organic traffic, improve search engine rankings, and enhance the online visibility of BeyondTheVines.
Conduct in-depth keyword research and competitor analysis to identify opportunities for content optimization and search engine ranking improvements.
Optimize website content, product descriptions, and blog posts for SEO best practices, ensuring content aligns with the brand's voice while maximizing search engine visibility.
Perform on-page SEO tasks such as optimizing meta tags, headings, images, and internal linking to improve user experience and search rankings.
Conduct technical SEO audits and collaborate with developers to ensure proper implementation of technical SEO strategies, such as improving site speed, mobile optimization, and fixing crawl errors.
Monitor and analyze SEO performance using Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Ahrefs, Moz) to track rankings, traffic, and conversions.
Provide regular reports on SEO performance, KPIs, and growth, and make recommendations for continuous improvement.
Stay up-to-date with the latest SEO trends, algorithm updates, and best practices to ensure that BeyondTheVines stays competitive in search engine results.
Requirements:

Proven experience as an SEO Specialist or in a similar role, with a strong track record of improving website rankings and driving organic traffic.
In-depth knowledge of SEO tools and software such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and similar platforms.
Strong understanding of on-page SEO (content optimization, meta tags, site architecture) and off-page SEO (link building, social signals).
Familiarity with technical SEO, including site speed optimization, mobile responsiveness, and schema markup.
Excellent analytical skills and ability to make data-driven decisions to improve SEO performance.
Ability to write high-quality, SEO-friendly content and collaborate with content creators.
Strong attention to detail and the ability to work independently to meet deadlines.
A passion for staying current with the latest SEO trends, Google algorithms, and digital marketing developments.
Previous experience in fashion, e-commerce, or lifestyle industries is a plus.
What We Offer:

A dynamic and collaborative work environment that fosters creativity and professional growth.
Opportunities for career advancement within an exciting and growing fashion brand.
Competitive salary and benefits package.
The chance to contribute to the success and growth of a leading brand in the fashion industry.
A supportive, inclusive, and flexible work culture.
How to Apply:
If you're passionate about SEO, digital marketing, and growing a brand’s online presence, we'd love to hear from you! Please send your CV, a brief cover letter explaining why you’re the perfect fit for this role, and examples of past SEO successes to: Upgrade to see actual info

Join us at BeyondTheVines and be a part of a team that’s shaping the future of fashion through SEO!