Link Building Manager (CEBU-BASED)

180 Marketing, a leading e-commerce SEO company, is looking for a results-driven and assertive Link Building Manager to lead our link building team.

The Link Building Manager will oversee our in-house link building team, consisting of Link Builders, Content Marketers, and Outreach Assistants. They will be ultimately responsible for…
- Reaching link quota for all clients each month.
- Internal workflow of all link building, quality of work and deadlines
- Team management, SOPs, timesheets and budgets
- Link Building Team culture, integrity, happiness and productivity

The ideal candidate should prioritize management and accountability over technical expertise, ensuring that the link-building team is disciplined, high-performing, and goal-oriented.
This role is best suited for someone who is outspoken, tough, and strict, with the ability to enforce policies, track performance through KPIs, and create a culture of accountability.

Key Responsibilities
Team Leadership & Performance Management
- Ensure link building quota is always met for all clients;
- Lead, mentor, and manage a team of link builders, outreach assistants, and content marketers;
- Implement performance monitoring systems to track individual and team KPIs;
- Establish and enforce clear expectations, deadlines, and quality standards;
- Conduct regular performance reviews and provide coaching where necessary;
- Oversee recruitment and training of new hires.

Link Building & Outreach Strategy
- Oversee the execution of all link-building campaigns;
- Ensure proper outreach, guest posting, and link acquisition techniques are followed;
- Work closely with SEO and content teams to align strategies for maximum impact;
- Oversee Pitchbox data, reporting, and milestone tracking.

Accountability & Process Optimization
- Maintain a high-performance culture by setting clear productivity goals;
- Identify opportunities to improve both employee and client satisfaction;
- Identify inefficiencies and implement data-driven process improvements through written SOPs;
- Establish quality control measures to ensure compliance with best practices;
- Serve as an escalation point for any link building concerns from SEO Project Managers and Clients.

Data & Metrics-Driven Management
- Define and monitor KPIs and performance metrics for the team;
- Analyze data and generate reports to measure the effectiveness of link-building efforts;
- Provide updates and internal reports to the CEO and Operations Manager.

Qualifications & Requirements
- Proven management experience (2+ years in a leadership role)
- Basic knowledge of SEO, digital marketing, and link-building strategies
- Strong communication and leadership skills
- Highly organized and detail-oriented, with a focus on accountability
- Ability to set, track, and analyze KPIs and performance metrics
- Experience working in a fast-paced, results-driven environment
- Familiarity with link-building tools such as Ahrefs and Pitchbox (preferred but not required)

Why Join Us?
- P60,000+ salary depending on experience
- HMO upon regularization
- 15 days of paid leave each year
- Quarterly team building events

How to Apply
Please send your application by answering this ClickUp Form: Upgrade to see actual info
Alternatively, you may send your resume and application letter to the following email address: Upgrade to see actual info or callUpgrade to see actual info(HR Roma).

About 180 Marketing
With offices in Cebu City and the United States, 180 Marketing is one of the leading SEO companies in the world. We have talented team experts who consistently deliver outstanding results. As a result, our clients love us, and we have very high client retention with amazing testimonials and case studies.

We offer a great work environment, a great salary with bonuses, and huge opportunities for growth.


Thank you!