Logo Design + Brand Identity

PLEASE CAREFULLY READ THE DESCRIPTION BELOW AND PROCEED WITH YOUR APPLICATIONS AS MENTIONED IN MY JOB POST, ONLY APPLICANTS WHO FOLLOW THE PROCESS WILL BE CONTACTED

PLEASE PROVIDE 3 LOGO OPTIONS TO CHOOSE FROM. Once the logo is finalized please provide the complete brand guide.

Brand Overview

Company Name - Daycey
Business Description - Daycey is a skincare brand that resells curated skincare products specifically suited for the Sri Lankan market. MUST DO FOR THE APPLICANTS: send your resume and portfolio to Upgrade to see actual info and the brand focuses on addressing common skin issues faced by Sri Lankans and offers products that are carefully selected for their effectiveness and suitability.
Industry - Skincare and Beauty
Target Audience - Females aged 18 and above in Sri Lanka.
Unique Selling Point - Daycey offers a curated selection of skincare products tailored to the specific needs and skin issues prevalent in Sri Lanka.

Target Audience
Income Level: Middle to upper-middle class
Interest: Skincare enthusiasts seeking effective, scientifically-backed products
Behaviour: Value quality and results but are price-conscious
Knowledge Level: Mix of skincare novices and enthusiasts
Psychographics
Aspirational but practical
Trust in scientific validation
Appreciate premium experiences
Value authenticity and effectiveness
Seek quality within reasonable price points

Logo Purpose
Primary Purpose - To establish a strong brand identity for Daycey as it launches on Instagram and expands to other platforms.
Usage- The logo will be used on social media (Instagram), the website (launched later), and product packaging.
Existing Branding - No existing branding elements; this is a new launch.

Style and Aesthetic
Preferred Style - Minimalist with a modern and clean aesthetic.
Logo Type - Wordmark logo with subtle elements of flower or bee incorporated into the wordmark (refer to visual reference tab for reference)
Examples - Refer to the Visual Reference Tab for preferred styles.
Contemporary and sophisticated
Bold, confident typography
Clever use of negative space
Minimal yet impactful design approach

Colour Preferences
Preferred Colors - Statement colours that work well for a skincare brand. Consider soft, natural tones that evoke cleanliness and care (refer to the colour reference tab for reference)
Limited color palette (2-3 colors maximum)
Must work in the monochrome version
One color should serve as a distinctive brand identifier

Key Design Elements
Creative typographic treatment
Subtle symbolic integration within letters
Clean spacing and proportions
A strong visual presence that commands attention
Be memorable and distinctive

Typography
Preferred Font Style - Modern, clean, and elegant fonts that are suitable for a skincare brand.
Custom Typography - Open to custom typography or existing fonts that align with the brand’s aesthetic.
Bold, geometric letterforms
Creative letter manipulations
Smart negative space usage
Strong contrast with predominant lettering


Imagery and Symbols

Imagery- Incorporate subtle elements related to skincare
Symbols - Consider symbols that convey care, purity, and effectiveness.

Tone and Emotion

Emotions to Evoke - Trust, care, and sophistication.
Brand Perception - Professional, reliable, and tailored to the specific needs of the Sri Lankan market.

Competitor Analysis

Main Competitors - Local and international skincare brands targeting the Sri Lankan market.
Differentiation - Focus on the curated selection and suitability for Sri Lankan skin issues.

Technical Requirements

File Formats - Vector files (.ai, .eps) and raster files (.png, .jpg) for various uses.
Variations - Include horizontal and vertical versions, as well as an icon-only version if applicable. And monochrome version
Scalability - Ensure the logo is scalable for different applications, from social media icons to packaging.


The document has the visual references: Upgrade to see actual info